Must be completed in 7 days       This listing has ended.       Willing to pay a maximum of $100
  • Product Placement (Embedded Marketing)


Giuelith Breweries GmbH is a medium-scale brewery that is located in the growing industrial center of Frankfurt, Germany. This is a relatively new business in its start-up phase having been incorporated recently. Giuelith Breweries GmbH search for people with ideas and opportunities for Product Placement (Embedded Marketing) to a relative cost. We know that here at Seoclerk there are many creative studios, people, consultants and agencies working with these things, we therefore sent out this opportunity to you to participate in the branding process of our company. Please read the attached doc. for further information.

Requirements

Giuelith Breweries GmbH



Our marketing strategy will be based mainly on ensuring customers know what need the product(s) is able to fulfill, and making the right product and information available to the right target customer. Hence we intend to implement a market penetration strategy that will ensure that we are well known and respected in our respective industry. We will ensure that our products' prices take into consideration people's budgets, and that these people appreciate the product(s) and know that it exists, including where to find it. However these prices will also take into consideration the cost of production and distribution so as to ensure that we remain viable and operational. The marketing effort will convey the sense of quality and satisfaction in every picture, every promotion, and every publication. Our promotional strategy will involve integrating advertising, events, personal selling, public relations and direct marketing. In the long term Internet marketing shall also be undertaken, details of which are provided in the marketing section of the following plan.

Our target markets will primarily constitute the corporate and working class who appreciate good quality traditional beer. The working class will range from the miners, who constitute a large portion of the market, to administrative personnel appreciative of good quality traditional beer. The corporate or managerial segment will constitute those managers, who though aware of their image and reputation, want to put aside their ties and jackets after hours and/or on weekends to drink good traditional beer, easily accessible in the urban areas. The common bond will be the appreciation of a good-quality traditional brew able to fulfill their thirst. Giuelith is primarily targeting a market share of 6% to attain sales of approximately $1.5 million in our initial year or 2020. Giuelith Breweries GmbH will pride itself on its production ability, competitive prices, its high standards of quality and its adaptability to changes in the market and in the method of its practice.

It is important to recognize that we do not intend that our tangible resources alone will make us potent competitors but more so our intangibles, such as our ability to relate to consumers, management style, corporate culture and commitment. These elements will differentiate us from our competitors and contribute towards the development of a sustainable competitive advantage.

We intend to compensate our personnel well, so as to retain their invaluable expertise and to ensure job satisfaction and enrichment through delegation of authority. Our compensation will include health care, generous profit sharing, plus a minimum of three weeks vacation. As an equal opportunity employer, we respect the diversity and human rights of our people, and strive to achieve optimal productivity, while realizing each employee's full potential. Awards will be given out to outstanding individuals, groups and plants for hard work and production so as to instill a sense of fun and promote the maintenance of high standards. By encouraging all employees close to our customers to think tactically about what Giuelith Breweries GmbH service offerings should be, and by having enthusiastic, capable and empowered people interacting with our customers, we build the competitive advantage of being able to meet our customers' needs better than anyone else.

Giuelith Breweries GmbH intends to provide the customer with more than just a traditional brew. We intend to provide a quality brew that will not only be refreshing and pleasurable, but also encourage gatherings and sharing of fun. Our customers are assured of products that have been produced using the highest quality standards.

http://www.giuelith.net
Level Required: 2+

Skills Required

Marketing Business Industry Seo Sem Design Promotion Digital Data

Bids

$ lvl.
i will promote your product or website
I will promote your product or website for 1 month

just order me sir

Contact   Profile   Recommendations  
$100 3 order now!
Product Placement (Embedded Marketing)
Hello
have a wonderful day.

i shall do white hat seo so that you can get target orientation and organic traffic based lead for your business by white hat seo.

thanks
centurion

Contact   Profile   Recommendations  
$100 3 order now!
I will help you to introduce your beer to Mexico
Hi, i will get your beer in stores, maybe a big company will buy this area or maybe i will need to work it...
this is a win-win ;)
hope you want to work in collab.

Contact   Profile   Recommendations  
$1 3 order now!

Comments

  • raihanseowp

    Hello sir,

    Good day! I read your job description just now. I think you want to make a brand website for your business where you will put your right product and information available to the right target customer including where to find.

    So I think at first you need a great WordPress theme where you can place one by one product and information decorated.
    Then so importantly you need to do SEO for your website on-page and off-page. I just audit your site and find it need to do On-page SEO properly. Here is the report >>> https://goo.gl/JWufVA . Please see the recommendation section of the report so that you will get concept what need to do.

    Then need to do proper keyword research and optimized them in the contents in right way. Already your website Authority is good "8"! Proper keyword optimization and good quality contents will grow this authority value high rapidly. So you will appear in the top position in Google SERP result and your targeted customer find you easily.

    Then you should do natural/white hat off-page SEO what Google prefer most. There are so many Digital marketing factors that can improve your business and fulfill your desire plan very soon.

    Thanks

    9 months ago
  • hotline

    Thank you for your interest in work with us, keep tight for new opportunities coming!

    9 months ago
  • hotline



    Advertising


    We intend to undertake extensive advertising of our products in addition to our brand and company name Giuelith Breweries GmbH. This is so as to instill awareness andknowledge of our existence in the market place, which hopefully shall convert into market share. Hence the need to ensure that our products are constantly available to our target market, and of consistent high quality. Whilst we are committed to providing products of uncompromising quality to meet the needs and expectations, the company believes its products should be advertised and promoted in an honest and ethical manner that respects the values of our consumers' societies. Examples include the Business to Business Directory which will require us being members of B2B Europe --a review of commerce and industry, Europe Factory, and other telephone directories. A constant look out will also be made of any special editions in the local newspapers, which may provide an opportunity to advertise.

    Personal Selling


    This shall be undertaken in the form of sales calls whereby a sales person will go out to potential customers and distributors informing them what products we are able to offer them. In addition the sales person will listen to client's needs at close hand, so as to ensure that the product is delivered timely and that it is the right product as demanded by the surrounding community. Close analysis shall also be undertaken of the consumption patterns of the respective communities, that is whether they prefer larger or smaller containers. This will ensure that our products are customized as much as possible to the surrounding community's needs and wants. In cases where there is the opportunity of obtaining a large order it may be necessary for the top management to go out personally, especially considering the fact that we are still a relatively new firm in the market.

    Direct Marketing

    This will be used, but only to a limited extent, in the form of telemarketing and informing potential customers and obtaining referrals where possible. In the case of telemarketing it will involve our targeting potential customers/distributors of our products and informing them of our existence and the products we offer. We may then arrange for an appointment with the respective decision-maker/order-maker, with the intention being to lure them into ordering one or more of our product lines.

    Internet Marketing

    The increasing growth of the Internet as an information source provides an opportunity that we may exploit. This is particularly so in view of the increasing investment and global trade amongst countries, as both large and small organizations look at obtaining the best deal possible. More often than not these organizations will seek out potential clients over the Internet due to the cost of transport and accommodation, apart from the obvious time factor, which is increasingly becoming of importance in view of the dynamic environment. However this will require adequate planning and research so as to establish a professionally done website. This will mainly serve foreign customers and other stakeholders including potential investors.


    In all the above we intend to communicate our ability to manufacture good quality brews that will satisfy the customers needs. Hence our messages will influence the buying decision of prospective customers and distributors by emphasizing our unique selling proposition, and persuade prospective buyers that we are different from our competitors. All the above promotional tools shall be well integrated and utilized in tandem so as to maximize their effect.


    Sincerely

    Roger K. Olsson

    9 months ago