Keyword research is an SEO practice of finding, analyzing and using the phrases people use to search for information on the internet.
Keyword research tells you what topics people care about and assuming you use the right SEO tool, how popular those topics actually are among your audience. The operative term here is topics, by Researching KW that are getting a high volume of searches per month, you can identify and sort your content into topics that you want to create Content on. Then, you can use these topics to dictate which Keyword you look for and target.
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