Location Citation Builder Accuracy & Completeness 5 Submission
What are local Citations, and why are they important?Citations are online business listings that contain practical information about a business. This can usually include (but not be limited to):
- Address
- Phone number
- Description
- List of services
- Opening hours
- Website link
Whilst citations are not links, they can contain a link to the business's website.These listings can appear on many types of sites, including:
- Online directories
- Review sites
- Event sites
- News and blog sites — otherwise known as ‘citation sites
As citations have local SEO value, they can improve ranking in local search engines such as Google Local / Maps. Search engines like Google compare the data displayed on citation sites with the business data it holds. When there is a high level of data confirmation, it builds confidence in the business's location and services offered — this can boost the business ranking in local search results.
