•  Baidu SEO: The Great seo of China
  • Pages 137
  • Chapters 163
  • Format PDF
Web optimization rehearses for Baidu and other Chinese web indexes are minimal known in the Western world. Notwithstanding, all together for an organization to advance itself effectively in the Middle Kingdom, it is completely important to go online in China. Chinese SEO isn't just about dealing with the on location and off-site parts of a site, there are additionally numerous regulatory undertakings to consider: the making of a site in China can posture legislative issues (acquiring a Chinese portable line, applying for an ICP permit, demonstrating that the organization is entrenched in China, and so on.) With the goal for perusers to see how SEO and web-showcasing functions in China, tips, guidance and contextual analyses are displayed all through this book.

Table of Contents

  1. Preface ix

  2. Introduction xiii

  3. Chapter 1. Baidu, Its Services and Its Competitors 1

  4. 1.1. The history of Baidu 1

  5. 1.2. Very “rich” Search Engine Results Page 2

  6. 1.3. Baidu versus HaoSou and Sogou 4

  7. 1.4. Baidu’s services 6

  8. 1.5. Eye tracking on Baidu versus Google 7

  9. 1.6. How does “BaiduSpider” work? 8

  10. 1.7. Understanding the difference between crawl and indexing on Baidu 11

  11. Chapter 2. Technical Advice and Tips for Baidu SEO 13

  12. 2.1. Purchasing a domain name with a “.cn” extension 13

  13. 2.2. Choosing a domain name 13

  14. 2.3. Hosting a site in Hong Kong and/or in China 14

  15. 2.3.1. Recommended hosting companies 16

  16. 2.3.2. Case study 17

  17. 2.4. Chinese mobile telephone line 18

  18. 2.5. Optimizing an HTML code for Baidu 19

  19. 2.6. Is HTTPS protocol incompatible with Baidu? 20

  20. 2.7. “Baidu MIP”, a new feature for mobile pages in 2016 22

  21. 2.8. Encoding a Chinese site 24

  22. 2.9. Baidu’s “Webmaster Tools” 25

  23. 2.10. Check that the robots.txt complies with the Baidu guidelines 27

  24. 2.11. How should a robots.txt with a high number of restrictions be managed? 28

  25. 2.12. Tags and attributes that are not compatible with Baidu 30

  26. 2.12.1. The rel=“canonical” attribute does not work on Baidu 30

  27. 2.12.2. The hreflang attribute does not work on Baidu 31

  28. 2.12.3. Micro data tags (Schema.org) do not work in Baidu 32

  29. 2.13. Baidu’s V1, V2 and V3 icons 33

  30. 2.14. The “official site” icon on Baidu (Š¯ã¤) 35

  31. 2.15. The Pomegranate algorithm (ÎžÖ) 37

  32. 2.16. The Money Plant algorithm against external spam links 37

  33. 2.17. Sitemap for Baidu 39

  34. 2.18. Submitting URLs to Baidu automatically 39

  35. 2.19. Adapt your mobile site to Baidu 42

  36. 2.20. Declaring a mobile site in Webmaster Tools 43

  37. 2.21. Baidu’s official good practices for optimizing a mobile site 44

  38. 2.22. Why should you have a Responsive Design site? 45

  39. 2.23. Managing the redesign of a site for Baidu 47

  40. 2.24. Simple and ordinary URLs for Baidu 49

  41. 2.25. URL formats for press sites for Baidu news 50

  42. 2.26. The negative impact of empty internal results pages 50

  43. 2.27. Problems with link analysis and Rapid Positioning 51

  44. Chapter 3. Semantic and Editorial Advice and Tips for Baidu SEO 53

  45. 3.1. Baidu Index: a useful platform for studying search trends 53

  46. 3.2. Baidu’s keyword generation tool 54

  47. 3.3. Keywords and ranking: Term Frequency–Inverse Document Frequency statistics 55

  48. 3.4. The length of the title and meta description meta-tags 56

  49. 3.5. The influence of keywords on Baidu SEO 58

  50. 3.6. The importance of keyword density 59

  51. 3.7. Strategy for keywords and SERP analysis 61

  52. Chapter 4. Subjects Related to Baidu SEO 65

  53. 4.1. Baidu Certified Marketing Specialist certifications 65

  54. 4.2. Baidu’s browser 66

  55. 4.3. Connecting to a social network directly from the SERPs 68

  56. 4.4. Chinese e-commerce and Baidu SEO: current trends 69

  57. 4.5. AutoNavi is outperforming Baidu Maps 71

  58. 4.6. Social networks and Baidu 71

  59. Chapter 5. Methodology of a Baidu SEO Campaign 75

  60. 5.1. First step: kick-off meeting 75

  61. 5.2. The SEO project reverse schedule 76

  62. 5.2.1. How is a Gantt chart created? 77

  63. 5.3. The technical audit for Chinese SEO on Baidu 80

  64. 5.4. The semantic audit for Chinese SEO on Baidu 81

  65. 5.5. Keyword analysis 82

  66. 5.6. Optimizing Chinese meta-tags 83

  67. 5.7. Optimizing headings tags 85

  68. 5.8. Optimizing textual content 86

  69. 5.9. Optimizing Chinese URLs 88

  70. 5.10. Optimizing text anchors 89

  71. 5.11. Optimizing images 91

  72. 5.12. Optimizing breadcrumbs 92

  73. 5.13. Dragon Metrics: a special position monitoring tool for China 92

  74. 5.14. Netlinking: searching for external links 94

  75. Chapter 6. Beyond Baidu SEO 97

  76. 6.1. Advice on SMO optimization for WeChat 98

  77. 6.2. Advice for social marketing on Weibo 100

  78. 6.3. Mei Nu in China: a marketing method 104

  79. 6.4. Wang Hong: the new online promotion model 106

  80. Conclusion 111

  81. Glossary 113

  82. Bibliography 121

Excerpt from the eBook

I have noticed that Search Engine Optimization (SEO) forAsian search engines is not discussed much in the West. Thisis particularly true of Baidu, which is the most popularsearch engine in China and one of the five most consulted inthe world. Advice and tips for Chinese SEO are often vague.I therefore decided to write this book, based on officialreports from Baidu, in order to help and guide people,companies and brands wishing to be ranked, and thereforevisible on Baidu and other Chinese search engines (HaoSou,Sogou, etc.).As well as examples of, and advice on, SEO for Chinesesearch engines, in the second part of this book the readerwill find tips for carrying out marketing in China usingsocial networks, such as Weibo and WeChat, as well as “theMeinu tactic”, which works very well in China.

User Ratings

This service has no ratings - order and leave the first!

Buyers Comments


No Comments Made Yet - Be the First!
$7 - In stock