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Why Outsourcing SEO for Small Business Makes Sense


Why Outsourcing SEO for Small Business Makes Sense

You know that a competitive SEO strategy can help your business to reach new heights. 

SEO can help you to outrank your competitors, get more targeted traffic, and of course, sell more. 

The only problem? 

You don't have the time, the skillset, or even the patience to develop and implement your own SEO strategy. Have you considered outsourcing SEO

Keep on reading this post to find out why you should. 

1. You'll Have More Time to Dedicate to Your Business

As a business owner, chances are high that you've thought about working with an SEO outsourcing service in the past. 

After all, with so many other things to do to keep your business afloat, you just don't have the time—let alone the technical knowledge—to write a month's worth of blog or social media posts. 

You've meant to contact an SEO service, but it's just one more thing you don't have time for. 

The truth? 

You don't have time to ignore SEO any longer. 

Outsourcing SEO doesn't just give you more time to meet with clients, refine pitches, and come up with new product/service ideas. 

It also ensures that you'll outrank your competitors and broaden your market. 

Why? 

Because over 40% of revenue comes from organic search engine traffic. Are you missing out on 40% of your potential profit? How would earning 40% more money help you to grow your business?

Further, 93% of all online traffic comes from a search engine.

The reality is that, if you're not creating web content with SEO in mind, you're simply not going to be able to keep your doors open for much longer. 

2. You'll Stay Ahead of the Next Trends

Did you know that, by the year 2020, about half of all search engine queries will come from voice search? 

What about the fact that more people use the Internet on their mobile devices than on desktop computers? 

Further still, are you aware that nearly 90% of consumers who search for a local business on a mobile device visit that business within 24 hours?

These are the kinds of SEO trends that you need to know about if you want to rise in the rankings and increase your conversions. 

Whether it's voice search, video marketing, working with influencers, or even using augmented reality in your digital marketing strategy, when you make the decision to outsource SEO, you'll always be a step ahead of the game. 

Just as importantly, you'll have access to the top SEO software and analytical tools when you work with a professional.

This offers you not only a chance to get to know how your market behaves online, but it also helps you to learn what's working and what isn't when it comes to your current SEO strategy. 

3. You'll Stick With It

If you've ever tried to handle your own SEO and content strategy in the past, there's probably a reason why you're reading this article: because you just couldn't stick with it. 

Maybe you ran out of time, maybe you just didn't see the kinds of results that made the effort worth it, or maybe (like many people) you did a great job on blogging for a few weeks, and then promptly forgot about it. 

In some cases, you may have asked your employees to help you with SEO, blog posts, and other web content. But since that's not their primary job, SEO has never really been a priority.

Working with a professional SEO outsourcing company ensures that you'll keep up with your SEO trends—and that you have someone working for you whose sole responsibility and priority is SEO.

Additionally, an SEO professional will create content that's better in every way. Yes, it will be optimized for search engines thanks to keyword research, linking strategies, and other technical aspects of SEO. 

But it will also be well-written, well-researched, and genuinely teach your readers something. 

4. You'll Save Money

One final argument for outsourcing SEO

It's a much cheaper option than having to hire an in-house team.

Especially if you're a younger or smaller business, do you really have the resources to pay for the salary, benefits, and cost of training a new employee? And if you don't, why should that have to mean your SEO strategy never reaches its full potential? 

When you outsource your SEO services, you'll have access to the same resources and expertise as your competitors—without having to pay the same price. 

But SEO outsourcing companies don't just help you to save money on employees. In fact, it's one of the most cost-effective marketing moves that you can make. 

SEO offers an incredible ROI that other advertising tactics simply can't match. 

This is because it connects you directly to your target market—people who are already ready to buy what you're selling because they're actively looking for it.

It's a much better way of marketing than just hoping your ideal customer drives by a billboard or turns on their television at the right time to see your ad. 

Is Outsourcing SEO Right for You?

We hope this post has helped you to understand why outsourcing SEO is the right move for your business. 

You'll get access to the latest tools, trends, and techniques, you'll have more time to dedicate to your business, and you'll save money on your marketing budget. 

Of course, in order to get all the benefits mentioned here, you need to ensure you're working with the top SEO professionals. 

That's where we come in. 

Use our database to connect with SEO experts who are ready to help you upgrade your digital marketing strategy -- and get the best possible price for it. You can also check out our Community Discussion page to get answers to your most pressing SEO questions. 

Isn't it time your company did more? 

Let us help you to make that happen.