There are around 3.5 billion social media users in the world.
Many businesses are vying against each other to improve visibility on social media. You're competing against others to reach out to a limited audience of consumers.
Ever wondered what makes the difference between languishing on social media and climbing to the top?
We’ve got the 7 crucial tactics for your social media promotion efforts for you to stand out from the crowd.
Do want to discover more? Check out our blog post below!
1. Targeted Video Marketing on Social Media
Social media is increasingly becoming a place consumers go to watch videos, as much as they do to chat with their friends and share memes.
And yet, the reality is that most videos on social media are only viewed by a handful of people. The question is - how do you target your audience through video?
Many brands concentrate on how to create a “viral” video. What’s the point in this if most of the audience remains out of your target market?
Ask yourself these questions:
How do I optimize keyword usage? When’s the best time to post videos? Which social media network should you focus your efforts on?
2. 24/7 Social Media Interaction
Your consumers want to be able to interact with your brand 24 hours 7 days per week. And yet, this is almost impossible for smaller businesses with customer service resources to handle so many customers.
That’s why so many smaller businesses are investing in Chatbots to enter conversations with consumers. Such machines can answer everything from basic questions about products to information about your opening times.
Up to 25 percent of business generated content on social media is expected to be overseen by chatbots by 2020. And, you’d be amazed how Chatbots actually sound like human voices too.
According to Facebook, there are more than 100,000 chatbots currently active on the social media network.
The younger generation loves them too! Up to 60 percent of millennials say that they have already interacted with a chatbot.
3. Produce Outstanding Content
Consumers can be convinced to click through to your website from social media due to a wide variety of reasons.
Sure, sometimes this could be because they’re genuinely interested in purchasing your products or services. But, what if you had free content which they actually want to access themselves?
Your content can range from infographics to blogs to videos and podcasts. You just need to give consumers an incentive to discover more on your website.
Your blog content needs to be targeted at your audience. Provide them with engaging and authoritative content which is relevant to your brand. This allows you to build up trust with your customer base.
Of course, social media users are constantly bombarded with lots of content every day. You’ve got to show why your content should demand their attention over others.
4. Take Advantage of Voice Search
Haven’t you heard?
Voice search has skyrocketed with the rise of virtual assistants, such as Alexa and Siri.
By the year 2020, voice is expected to comprise around 50% of searches on Google. That’s an amazing turn around for the technology which has been a gimmick until recently.
Despite this, only 4% of businesses are ready for the transition to voice search. You don't want to be one of them! So make sure your SEO strategy is prepared for these changes!
5. Collaborate With Social Media Influencers
Social media influencers can help your brand be transformed in a matter of a few posts to their loyal followers and fans.
It’s important to pick the influencer work with wisely. Some social media influencers demand eye-watering fees for very little in return.
For starters, they’ve got to be relevant for your business. There’s no use having an influencer promote your product among uninterested consumers.
You also want the influencer to appear authentic. Make sure they’ve actually tried your product or experienced your service. Social media users are capable of seeing through genuine passion or rent a mouth influencers.
Therefore, concentrate on niche industry experts. These are the people who actually have credibility and influence in your field.
6. Track Your Social Media Activity With Analytics
How can you determine what’s working and what’s not working if you don’t have the data?
You need to track your social media activity with data analytic tools, such as Google Analytics.
You should learn how to gather and analyze your data. This can inform you to make better decisions in the future. You’re going to make mistakes.
But, with this information, you can always improve your efforts to more effectively reach your audience.
7. Create Excitement About Your Brand
Social media is also an amazing platform to hyping up your brand.
For example, you can create excitement about a product release with a countdown to the launch. You can run a survey to engage your audience. This can prove to be valuable feedback for your brand as well.
Another popular activity on social media is running competitions. Give away prizes relevant to your brand on social media.
It can be as simple as encouraging social media users to "Like" or "follow" you in order to be entered into a contest.
Social Media Promotion Tactics
Social media marketing is constantly changing. You can't ever rest of what you already know.
You've got to continue to keep up with the most recent trends and latest technological shifts.
If you want to promote your business on social media, you've got stand out from the crowd. Our social media promotion tactics can help you to rise above your competitors across social media.
Do you want to discover more about how you can improve your social media strategy? Find out more about our company here.