Today's job market is more competitive than ever, with an increasing number of people presenting their skills and experience online.
In order to stand out among the crowd, you need a work portfolio that gets you noticed.
Read on for a list of tips to help you improve your portfolio for more opportunities and a better chance to find the job of your dreams.
1. Showcase Your Best Work
You might be tempted to display all of the work you've done in the past in one place, however, that's not necessarily the best strategy. Go through all of the prior projects you've completed, and hand-pick the ones that you feel demonstrate your skills in the best way possible.
It's not necessary to include every single thing you've done in your work portfolio. Instead, choose some of your absolute best work and make those pieces the star of the show.
You may need to tweak the work you present in your portfolio to suit specific clients or employers. For example, if the client you're pitching to focuses on the medical niche, highlight articles you've written about this specific topic. It's perfectly fine to change your portfolio pieces based on the type of client you're trying to work with.
2. Make Your Work Portfolio Visual
Today's work examples are going visual, which means you'll want to incorporate some new components to tell a story. Use strong imagery and short video clips that will draw potential clients in. Visuals can make clients curious to learn more about you and what you have to offer.
A text-based portfolio is great, but it's also a bit boring and can often cause clients to lose focus or move their attention to something else. However, when you use a visual-based portfolio, it has the potential to draw people in so they want to learn more.
Consider revamping your website and portfolio page to incorporate more imagery, moving text, and graphics. Just make sure that the visual elements you choose are in line with your specific type of work so that it doesn't cause confusion.
3. Market Yourself - But Not Too Much
The key to landing any gig or job is to be able to sell yourself. However, too much salesy language or marketing tactics may turn some clients away.
It's important to make sure that your work sells itself rather than the wording you choose to gain new clients. Ideally, the things you've done should speak for themselves when it comes to a quality freelancer portfolio.
There's no harm in adding some taglines or headlines that will make clients curious. However, try to stay away from making a "sales pitch" and instead, use your marketing to draw people in. The goal is to encourage potential clients to read more and really dig into what you've done so they can determine if you're a good fit.
4. Keep it Fresh
If you've had a portfolio with work examples for years, it's probably time to give your portfolio a refresh. Go back over your past work and make sure that it's still in line with the goals you're trying to accomplish today.
You may have completed other projects that you haven't added to your portfolio, and they might be better than what you have now. Go through everything you've done recently, and consider updating your website with new examples and experience.
When you keep things fresh, you'll feel confident that your current portfolio has what clients are looking for. Update your portfolio as often as possible so that it's tailored to today's job marketplace.
5. Make it Personal
One of the most effective techniques to build your portfolio is to tell your own personal story. Adding a bit of your unique personality to your portfolio can be extremely useful when you're trying to stand out from the crowd.
You don't have to tell your whole life story to attract new clients. Just adding a few personal blurbs or brief tales about your experience in an engaging way can make your work portfolio more interesting and unique to you.
The goal is to build a portfolio that's truly one of a kind. When you tell a story through your work and add a touch of humor and personal details, your entire portfolio will shine.
6. Showcase Your Niche
Whether you're a writer, artist, or graphic designer, it's crucial to make sure that your portfolio focuses on your niche. Having a niche helps you hone in on the clients you want.
Think about the type of work you do, and how it appeals to specific industries. Make your portfolio niche-focused so that potential employers will know you're a good fit for their unique needs.
Not only does niching down make you look knowledgable, but it also guarantees you find a good match. Be specific about the work you do and put the niche that you work in on full display. This also makes it easier for clients to find you when they're searching for skilled, reputable people.
Stand Out From the Crowd
Use these tips to ensure that your work portfolio is fresh, unique, and engaging. With the right content and some visual aids, your portfolio will bring you the work and the clients you're searching for.
Incorporate some personal stories and personality into your portfolio, which will make clients want to work with you and give you opportunities. Put your best work on display, and it should be easy to find the right people to help your business grow.
For more information about freelancing, marketing, and more, visit our website or read our FAQs today.