Welcome to the modern Digital Era, in which technology and the Internet reign supreme. Businesses of all kinds have learned to take advantage of this ever-expanding online marketplace. One digital marketing strategy every business should use is that of Search Engine Optimization (SEO).
If you're familiar with SEO, you understand it's value in a world of endless online searches. Perhaps you're even interested in expanding your business's SEO reach. Well, social media is a great avenue to improve SEO strategies.
The good news, then, is that you've come to the right place by reading this article. Instagram SEO is a key avenue to incorporate your business's marketing campaign. Detailed below are the top seven Instagram SEO tips for your business to remember.
After all, even experts recognize that the SEO industry is huge, reaching almost $80 billion in revenue in 2019. Keep reading to be a part of that profitable growth.
1. Outsource Your Business's SEO Strategies
One of the first things you should consider when it comes to SEO is the cost of investing in it. Some companies think that they can handle SEO and social media marketing internally. Outsourcing your business's SEO, though, can be of better profit to you.
That way, your SEO marketing service can incorporate those strategies into your Instagram account on your behalf. Your content marketing, then, would be more consistent and targeted to your consumer audience. For more detailed guidance, check out this article on why outsourcing SEO makes sense for small businesses.
2. Link Your Instagram Account to Other Social Media Profiles
One way to optimize your brand's Instagram account is to link it with other social media profiles. Go into your Instagram account settings. You'll find options for you to link the account to your Facebook or Twitter, for instance.
If you have those other social media accounts, linking them all together is worthwhile to save time. Then, when you post a photo to your Instagram, for instance, it can be automated to post on Facebook, too. This automation can save your company time and increase the overall brand presence online.
3. Don't Underestimate the Importance of User Experience (UX)
Remember to prioritize the ultimate goal of Instagram SEO marketing: connecting with online users. That's why you should take UX seriously.
When your company posts social media content, it's understandable to have the goal of "selling" in mind. Instead, though, remember to tailor content to meet the concerns and values of your brand's target audience. It's important to value genuine human connectivity when posting social media content.
Consider the following statistic regarding consumers throughout the United States. It indicates that 70% of buying experiences are based on how the consumer feels he or she is being treated. In other words, keep their interests in mind to keep their attention and their business.
4. Only Use High-Quality Photos for Instagram Content
It shouldn't come as a surprise that your Instagram photos can make or break your business's SEO rank. For that reason, don't post just anything online.
The best Instagram photos are taken with high-quality cameras, for one thing. Plus, play around with colors and lighting to find the best shot for each posting of content. Your online followers will be sure to notice and appreciate this attention to detail.
5. Remember to Add Alt Text to Your Instagram Photos
Speaking of the photos you post, Instagram has a great new feature for SEO marketing. Go into your account settings and find where "Alt Text" can be turned on.
Every time you're preparing to post a photo, the option for alt text will be available. Incorporate your brand's SEO keywords and phrases into this alt text so that search engines will recognize them behind the scenes.
6. Instagram Hashtags Are SEO Keywords and Phrases
There's another way to use those keywords and phrases, by the way. In fact, that's what Instagram hashtags are, in essence.
Those words and phrases will be noticed when search engines like Google or Yahoo! "crawl" your Instagram account. The hashtag and alt text will then be linked with those exact topics when online users search for your business's products or services.
7. Keep Your Brand Consistent Across All Digital Marketing Platforms
The last thing to remember with Instagram SEO strategies is to remain consistent. It's likely that your business has taken the time to develop a branding strategy. This brand dictates things like the logo and color scheme used in all marketing avenues.
Well, when you're posting tailored SEO-enhanced photos on Instagram, don't forget to incorporate this brand. Is your brand traditional and nostalgic? Rather, is it witty and lighthearted?
No matter what the personality of your business's brand is, it's important. Your Instagram captions should, therefore, make use of both SEO keywords and the overall tone of voice of your business's brand.
Doing so will help online consumers recognize and establish loyalty to your business. That consumer loyalty, in the long run, is going to be an invaluable asset.
Invest in the Best Instagram SEO Campaign for Your Business
At this point in the article, you have a thorough understanding of what it takes to prioritize your business's digital marketing. Instagram SEO techniques are crucial if you want to expand your brand across a wider digital consumer base. There's no need to cut corners when it comes to expanding that reach online.
Of course, there are still a lot of ins and outs to navigate when it comes to proper SEO strategies. That's why you should work with professionals on the matter.
After all, as a responsible business owner, your top priority is always going to be the company's bottom line. You want to ensure the business is making the most of its investments - even in marketing. Don't let your business's SEO rank fall behind potential competitors.
In fact, that's where we can come into play. We bring clients like you the most reliable SEO services on the market.
For that reason, we encourage you to browse through the rest of our website to see how we could benefit you. To start, check out our affiliate program to make the most of your brand's online presence.