Website owners dream of ranking in the top of Google search engine result pages (SERP.) This is a good goal to have! Google currently represents more than 90 percent of online traffic, worldwide.
Reaching this top spot (or even the top three spots or page one of the search engine results page) means increased traffic and visibility to your site. This increased visibility goes hand-in-hand with increased sales that will put your business far ahead of your competitors.
Want to know how to get your web page to the top of Google search results? Check out our helpful guide for strategies that will help you rank your page content as well as keep potential customers interested in your products. coming back for even more.
How to Get Your Web Page to the Top of Google
Your first step towards getting your website to the top of Google is to understand the different metrics used to measure online activity. Here are some in a nutshell:
Google algorithms use a sequence of signals to collect data with relevant information for the best-requested websites. They retrieve data from its search index and instantly deliver the best possible results for a query. This data collected from searches is called a ranking factor.
Ranking factors are those qualities in a website that determine relevancy in searches and their ultimate position in the search engine results. Although there are more than 200 ranking factors, some of the most important include the following:
Secured Sites (HTTP or HTTPS)
Using a secured protocol for your website can only boost your spot on search engine results. One protocol is called HTTPS. HTTPS is an abbreviation for hypertext transfer protocol secure.
HTTPS can send secured encrypted messages between your website and your browser. Google identifies your webpage as a “secured site” when you use HTTPS procedures and subsequently boosts your search engine ranking.
In 2018, Google began to identify non-HTTPS sites as "not secure." Be sure you follow HTTPS protocols for your website so that users don’t see a “not secure” warning when they’re reading your content.
Those sites that have an inner face that can accommodate a mobile platform are more likely to use that site over and over again. More and more users are reaching the internet through their Android or iPhone hand-held devices.
Over 70 percent of searchers who think a site displays well on their mobile platforms will most likely return to that site. Websites that don’t display well on these platforms may experience a slip in their overall Google ranking.
Webpage Content Quality
Website content quality is defined as how your website delivers value. This value might come in the form of a referral or a compelling story. Your content is ultimately defined by your users and how well your content helps them solve their problems.
Some ways you can enhance your website’s content quality includes some of the following:
Maximize Keyword Research
Another method on how to get your business to the top of Google search results includes placing strategic keywords throughout your site. Keywords are the terms online searchers type into search engines to find the information that they want.
Use those keywords that will describe your company that searchers will most likely to use to search for your services. If you use logical word combinations, your website will have a stronger performance.
Create Positive User Experiences
Another way on how to get on the first page of Google includes developing web pages that are easy to read and can load fast. Almost half of the web’s searchers expect webpages to load in no more than 2 seconds. Visits to your website that are less than thirty seconds could mean the searcher's experience was less than optimal.
Know Your User’s Search Intent
This term refers to the searcher’s intent or the “what” and “why” of what they’re using the internet to find. Google’s algorithms categorize four main kinds of search intent:
This query indicates that a searcher wants guidance to act or do something. Some examples of “do” queries can range from “renovate my garage” to “get an online degree.”
In-Person Visit Query
This query is used when a searcher wants to visit the address of a specific location. Examples of an “in-person visit” query might include “closest DMV office” or “Walmart near me.”
This query method highlights those users that are looking for a specific webpage. Searchers will type in “Microsoft” or “Paypal” because they’re looking for that company’s particular website.
This query is used when the user asks questions to retrieve more information about something. Examples of these queries can include “what does ‘probable cause’ mean or “when did the US Titanic sink?”
Quick Answers and Snippets
When search queries ask questions, Google's algorithm searches for those web pages that can answer the question and shows these answers at the top of a search results page. These answers are called “quick answers” or "rich snippets." Quick answers or rich snippets show up in roughly 30 percent of all Google search queries and drives more users to these sites that “have answers.”.
You can be a "snippet" if you know what readers are asking about and answer their questions with your content. Create in-depth answers to any questions you receive on your site. Users will click on your snippets to learn more about your website.
When you know what kinds of search parameters searchers are most likely using, you can design your site to address these many query methods.
Your first step is to confirm that your business website is HTTPS protected. HTTPS can also prevent a hacker from attacking your site in the long run. Modify your site to be mobile user-friendly.
Pepper your site with those logical keyword combinations that describe your services and products. If your site isn’t easy to navigate or answers common questions, clients will take their business elsewhere.
Don’t forget to check out our website for more on the latest trends on how to get your web page to the top of Google. We can help your website get the results it deserves.