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How do you write a keyword rich title that gets clicks?

robertman11 Level 3

June 5, 2016, 9:10 pm

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How do you write a keyword rich title that gets clicks?

Just ranking in the top 10 spots isn't enough to get clicks. You can rank extremely high for a keyword or phrase but receive little or no clicks. My question is, how do you write titles that are keyword rich but also click worthy? The same goes for meta descriptions.

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Beverly

As with anything, it all boils down to buyer motive, "what's in it for me?" If the buyer, shopper, search engine user doesn't see a win in doing something, they won't. If you word your title in such a way that it clearly shows a desirable benefit to your target site visitor, that person is more likely to click through when they see your title on search results. What you should say in that title (or description) is going to be wholly dependent on the product/site or service you offer and the person that uses it. Let your ideal site user lead the way; find out what they really want - the motives that compel them to action - then customize your site content, even meta-description and title accordingly.

10 years ago

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EliteWriter

What you include in your title is obviously going to be restricted by its length. So you really need to choose the words you will be using wisely. I guess it is best to start off by making a list of relevant keywords which you might have used in an article or a post. However you need to pick the most effective ones to include within the few words of the title. As a general rule of thumb you need to keep it simple and try to come up with something catchy and memorable, while also being relevant for who will be reading it.

10 years ago

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Corzhens

This topic looks like a hard one because a keyword is not that easy to arrive at much more with the keyword rich title. You are right that the ranking does not matter much because being in the number 1 position can be the same as being in number 3 or number 5 depending on what the users fancy so they will click on the link that is in the lower position.

8 years ago

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SEOClerks

Service restored - some recent orders are being recovered

How do you write a keyword rich title that gets clicks?

How do you write a keyword rich title that gets clicks?

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