Easy ways to increase your brand recognition and authority
Below I've written down a few ways to help with branding and building authority for your website or business. If you have anything else to add in that I missed, please contribute below
1: Domain Name
Your domain name says a lot about your company. Are you trying to be memorable or are you just running a website for yourself? A short and sweet domain is a great start with branding because it will be more memorable. When I'm setting up a domain for a website that I want to be profitable I try to never have more than 2 words in the domain and nor more than 4 syllables. One of the words in my domain will normally be a keyword for SEO purposes ;)
2: Guest Blogging
Guest blogging on niche related websites not only helps build an authority behind your name and everything you're linke to. It helps build your brand and will bring in traffic from people searching your name or business online. The SEO benefits from guest blogging are pretty great as well. I like to use guestposttracker.com to find new blogs for me to post on. Now these blogs won't be new to the world, they will be established and well known, but I wouldn't have known about them without guestposttracker
3: Posting Great Content On Your Own Website
Adding great content on your own website is a great way to build a reputation because you will eventually start to rank in the search engines. People will come to your pages, read your content, and hopefully they will share or subscribe so they can read up on your future content.
4: Advertising Campaigns
Some people don't use adwords, adcenter (bing and yahoo), buysellads, and other advertising platforms to build their brand. Not many people do it because it feels like you're just throwing away money. But if you configure your ads properly, you'll be able to get targeted traffic while still branding your website or business at the same time.
5: Help People For Free
A lot of people are in need of advice and there aren't many people looking to help unless there is a paycheck that clears before the advice is given away. Help those who are in need of it, you'll build a large following by doing this because those you help will feel indebted to you. Loyal followers will turn into your advertisers in the long run and we all know that free advertising is golden
1: Business Cards
Creating a good business card is more difficult than you'd think. Websites like vistaprint.com have a lot of good templates for you to choose from, but you'll want to stick out from the pack. You can hire a designer here on SeoClerks.com and they can get you a great design for your business card. Don't make your card too busy in terms of designs and text. Keep it fairly minimal so that it's easy to remember if someone loses your card. Have one image, your name, email and phone number. That's all you need on your card for it to look great.
Now a days you can get a T-shirt with your logo on it for fairly cheap. Also, the more you buy, the less it will cost per shirt. By getting shirts made with your logo on them you'll be able to wear them around town and this will help brand your website or company. Get your family and friends to wear your shirts when they go out for dinner or a night on the town. If they really are your friends, they should be willing to help
Going to events pairs up well with #2 in the offline section. When you go to an event you can rent out booth space and all the foot traffic coming your way can be a potential sale later on. If you're a solely online seller and you're trying to build a brand, you'll need to hand out pamphlets, business cards and freebies in order for someone to want to check out your website after they get home.
Give away freebies to people but make sure your domain name and contact info is on the freebie so there's a chance the person will check out your website. A great thing to give away is something that a person will use regardless of what is branded on it. I know I have a few pens around my house with company names on them and I've checked out the website a few times. Another great thing to give away as a freebie is a magnet that people can use on there refrigerators. Looking at my fridge I have 4 magnets from businesses that I've been to or I got as a freebie at some convention. I keep them because they are useful to me and work day in and day out. You need to have good freebies though, if you buy 1,000 pens for $10 then they won't be great and they'll just get thrown out. The same goes with the magnets, make sure they're a good quality so people will use them regardless of what is on them.