Sending personalized email messages to your best customers

Beverly Level X³

January 15, 2014, 5:53 pm

11

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Here's something you might not have thought to do, but it could be worth taking time to write a personalized email for your most valued customers. This email would not be cookie cutter or template. It would be tailored to that specific customer's interests and would even reference previous purchases, as well as mentions of things that might help the specific customer or even free tips and advice. The email would be consultation style, low or no pressure style selling and based on helping the customer rather than making another sale. This could be a good relationship building tactic for keeping customers happy and coming back.

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Dayton

Dayton

Your newsletter and email subscribers would feel so special getting a personalized email from you, especially if they thought you had written it just for them.

13 years ago

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Sean101

Sean101

Yeah, the more targeted your emails are to the readers interests, the more likely they are to click links, ads, etc.. in them.

13 years ago

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Ethan

Ethan

Most autoresponders allow you to use form elements within the emails such as subscriber name, etc that plugs in that person's name automatically. However, even this can seem 'canned' and artificial. It might be best just to personally compose an email rather than leaving the email up to chance that it will appeal to your reader.

13 years ago

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Riley

Riley

Taking time to craft an individualized email to a customer who has purchased $100 in your info products might result in a $1000 sale. Now how is that a waste of your time?

13 years ago

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Jagger

Jagger

It wouldn't take much time to compose a personal email to some of your best paying customers, those people who actually took time to make big ticket purchases. This would be the same as sending a private message to a repeat freelance client, asking them if they need your services. You are just targeting those who previously expressed interest in your work.

13 years ago

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Austin

Austin

How much money is easy person on your email list worth to you? If each person is worth a lot of money as in they have already made purchases in the past and likely to make additional purchases, then you should consider taking the time to create personal messages which speak to their own individual needs. If one message takes fifteen minutes and results in $1000 worth of sales, don't you think that would be worth it?

13 years ago

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Wayne

Wayne

How much money is easy person on your email list worth to you? If each person is worth a lot of money as in they have already made purchases in the past and likely to make additional purchases, then you should consider taking the time to create personal messages which speak to their own individual needs. If one message takes fifteen minutes and results in $1000 worth of sales, don't you think that would be worth it?

This idea could be a good way to convert regular customers into affiliates or generate referrals from someone who loved your product before. Just taking time to write that email from scratch rather than just spamming them like the others could result in better results.

12 years ago

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dennyfar

dennyfar

Ya Beverly, sometimes I do this things

11 years ago

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overcast

overcast

I think personalized marketing is always better. You can find that some of the times such customers can be retained this way. They feel more closer to the brand. And you earn the trust. So that is one good practice if you ask me. And more and more business should try it through the email marketing. I have found that some of the mail marketers are doing this in many ways to reach the customers.

9 years ago

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kgord

kgord

I think that customers appreciate the personal touch. I think a personalized email is good, and a hand written note or card is even better. It shows the customer that you value their business enough to give them some personal consideration.

9 years ago

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