What can you do to establish yourself as an expert?
There are several ways to accomplish that target, but for now, we will only mention a few.
All authority figures are educators and advocates of their clients’ success. Today’s marketing is done online mostly, and people use the internet for research. When you are the one they learn from, you establish yourself in their mind as a source.
There are several psychological triggers at play here. Those factors may be covered separately, but the outcome is the same: your audience will prefer doing business with you and will consider you as an authority figure in your market.
Celebrities get a lot of exposure. People see their faces a lot. In people’s minds, the reverse also works: if people see you a lot = you are a “celebrity.” By that, we don’t mean that you will become a Brad Pitt or Kim Kardashian but rather that you will reap similar benefits as if you are a celeb.
A continuous exposure keeps you “top of mind” in the clients’ awareness, and when they need services you provide, they think of you first and compare all other options to you.
Being everywhere can be achieved in several ways, and most can be done relatively inexpensively compared to in the past. That includes retargeting (showing an ad to all the people that visited a particular page for the following days or weeks), Facebook ads, YouTube and news releases, to name a few.
Publish a Book:
This can be under the first item here, Educate, but it has a place of its own. Being a published author (or better yet - a best-selling author) is probably the best authority trigger. You can educate THROUGH your book, but for that matter, it makes no difference if people read your book or not.
As a matter of fact, most will not read your book. While this can be frustrating, just the fact you have a book on your specialty is enough to elevate you above your competition.
Those are just three of the ways you can establish yourself as the authority in your market. You can now see how marketing could be more efficient after doing those steps.
I have seen firsthand how using this strategy increases the results. I have also seen how NOT using it results in holes in the bank and silent phones. The caveat is that it needs to be done in a smart way. But anything is better than nothing.
Go and establish yourself as the expert that you are and reap the results you deserve!