Cristian
Level X3
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So you have a product and a way of manufacturing that product, all you need is a place to sell that item. Sure a brick and mortar can help a lot making your business look official, but nowadays the online arena is hugely important, and if you aren't selling your products online you are missing out on a lot of potential profit, not to mention the fact that you will me restricting your business from growing and expanding.
Here are 5 ways that can help you create relevant marketing campaigns for your online stores:
1. Design and user experience is the most important aspect of your website. A good design will attract people spiking their interest and good user experience optimization will help them convert easily and without any problems, make the most out of your visits.
2. Twitter is a great platform for finding clients and build future relationships with your clients.
3. Each social media platform is different, you need to know exactly which one to use based on your niche, don't spend your efforts on a platform that won't work for you no matter how hard you try.
4. Build your brand by staying active on social networks and Q&A websites like Quora. Don't forget to interact with your clients, respond to their reviews in a professional way. Publish alternative content like ebooks or develop infographics.
5. DON'T ignore A/B testing! There are always ways of improving your conversions, it's your job to constantly test stuff
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Lynne
Mental note to push A/B testing up from my to do list closer to the top where I might one day attend to it!
I love these tips and I totally agree with you that all social networks are different. I started with FB and it worked beautifully and I couldn't figure out how to use the rest until I realized they are all different. I am no making use of all the main social networks successfully for all my websites but I put more of a focus on some that others depending on the niche. Oh my gosh. I keep hearing about A/B testing and I know it must be really important but I have never done it. I am not sure why but it is just not something I have gotten to. Mental note to push A/B testing up from my to do list closer to the top where I might one day attend to it! I love these tips and I totally agree with you that all social networks are different. I started with FB and it worked beautifully and I couldn't figure out how to use the rest until I realized they are all different. I am no making use of all the main social networks successfully for all my websites but I put more of a focus on some that others depending on the niche.
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