Top 10 Lead Generation Tips for Small Local Businesses - Part 1 of 2

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October 16, 2017, 11:10 am

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Top 10 Lead Generation Tips for Small Local Businesses - Part 1 of 2

Are you a small local business? Want to be a big local business? Well that's an obvious resounding yes! But the only way you're going to get to that level is by getting more clients and customers. And the only way you can get them is, well, there's a few things you can do, SEO and SMO for starters. Other than that, you'll need to generate leads! Leads are potential clients and customers that you can approach that can turn into a paying or subscribing client and customer. So to help with that, here's Top 10 Lead Generation Tips for Small Local Businesses.

1. Do Your Research
Before you can even make an attempt at generating new leads online today, you'll first need to do your homework! Or research even. You'll have to research things about your targeted audience so you can come to know who they are, what their age group and other demographics are. What are they looking for online? How are those people even conducting their searches? Knowing these things will help you to create a much better and more effective strategy to capture those leads before you can convert them into paying customers!

2. Use Paid Online Advertising
PPC (Pay Per Click) ads are one of the best ways to drive highly targeted traffic to your website over any other way such as through SEO which will take much longer. With a set of solid keywords and a monthly budget, you can place PPC ads using some Ad Network or system such as Google Ads or even Facebook Ads to capture the specific leads that are looking for the products and services that you provide in that local area.

3. Use Social Media to Connect with Potential Leads
Any and every niche will have people that are using social media and more and more businesses and people are using social media today to connect and interact with those local businesses in their area. If you are looking for your targeted audience, you can bet your back teeth a large portion of them will be using Facebook, Twitter, Instagram, Pinterest, LinkedIn etc etc so you should absolutely set up profiles on these sties to start capturing them as potential leads.

4. Build a Targeted Email List
The money is in the list! That's what they say and they don't say it for no reason other than because that much is true. By getting people to subscribe to your email list, such as your email newsletter, it can be a great way to generate new leads. You'll have to offer something of value to them in exchange for them giving you their email address such as tips and tricks, free eBooks and things like that. Building a list is one of the best ways to generate leads today and any business not growing theirs is going to find it harder to succeed.

5. SEO
Through SEO, you can improve your rankings in the search engines so that your website ranks higher. But for your main targeted keywords and for those local keywords you want to target. Most people go online to search for something in their local area using a search engine like google today. So your website will need to show up high in the search results if you are to capture those people which when they land on your site, you can convert into clients. Doing SEO isn't hard and you can have an SEO expert do it for you right here on SEOClerks!

A 2 Part Series!

I'm going to do this as a 2 part series. Mainly because I'm quite pushed for time today. In the next part of this 2 part series I'll be talking about optimizing your local listing, educating, informing and solving problems, enhancing your site for conversions, considering paying for leads and following up with your current leads. Through these things, and knowing them, you'll know better how to actually generate leads for your business, and how to turn your current leads into actual paying customers and clients!

But for now, you have learned about why you should do your research first, and this is number #1 for the reason it's one of the most important things to do. How you can use PPC ads, using social media to connect to potential leads. Building an email list like a newsletter. And doing SEO and how it can help. As a small local business you should be doing at least one or two of these lead generating methods.

Are you?

What other lead generation tips for small businesses do you know of?

Thanks and follow me for the next part coming soon!

Mike.

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Barida

What many small businesses have not gotten to understand that succeeding in business is not all about cutting prices of their products. I mean that by learning these tips, things such as doing aggressive marketing as well as the rest tips will make them get better.

1 7 years ago

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Corzhens

When you say cutting down on the prices that means a cut on the profit and it will affect the revenue of the business. Giving discounts is one of the easiest and most common way of pampering the customer but it doesn’t work all the time especially when the competition is also doing the same. When the fight for discounted prices heats up then your business may be losing profits and you may end up in bankruptcy.

0 5 years ago

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Tronia

I feel like many small businesses fail already at your first point because they don't realise how important proper research is.

A good research and establishment of your target audience doesn't only drive more traffic but it will also have good conversion rates and save you money when it comes to advertising since you will be targeting the right crowd.

Can't wait for the second part, Mike

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kgord

I agree with the research aspects fist. These are just some of the important aspects to running any kind of business. Even with excellent market research, the majority of businesses still fail in 5 years time. I think this goes for online as well as offline businesses.

1 7 years ago

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keen2write

Excellent Mike I am currently looking at doing paid advertising across different social media sites. I am working over some of my sites and some of my old posts to try and see if I can do more with the SEO. As I do feel some my old blog posts don't get enough attention so I need to work on those.

1 7 years ago

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DarthHazard

It's the same for a lot of blogs and sites I guess. They will have the same issue as you where some of their old posts will just not get the same attention as some of your newer posts and content. I don't see this as too much of a problem because it may be good that your newer content gets more attention and users reading it compared to your other content.

0 7 years ago

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DarthHazard

Paid advertising is great but you need to make sure that you do it properly because if not you will only end up wasting a lot of your funds and not increasing the exposure of your business. Do some research before to find out what things interest your target market and try to find out who your target market is exactly. By doing this you can take advantage of targetted advertising and only have your ads shown to those that might actually use your business.

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ameliadavies

I am in sales and marketing field since the last 4 years. I have been a part of lead generation also. Before generating any leads, you have to be really careful regarding every details. The database that you gather for lead generation should be well analysed.
Thank you for sharing this valuable post

0 7 years ago

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overcast

I think building email list of your own clients and business takes time. People are more addicted to social media these days. And for this to properly work it's reasonable to make use of the social media ads and the post. You can also make use of the email lists in that case. I guess though it's easy to use the list for building clients. I think it takes years for making such reliable database. Also making decent money out of the lists is not going to be any easy. So people have to take their time and do the needful based on that part.

0 7 years ago

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Heatman

With the way our economy and world is going today, business is practically going to be the way forward for everyone of us and what best way to kick start ones business project is by starting off on a small scale and from there work oneself up the ladder of prestigious economic and social status in the society.

I truly find all these tips to be very useful for anyone who is looking to start up a fresh small business scale. It will definitely go a long way in directing what's best for the new business and likely how best to improve the business.

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vinaya

I have a small dairy business. I sell milk and milk products. The best way to advertise your local business is the word of mouth. I invite people to see my business and have a taste of the products I am selling. This will help me spread the information to my target costumers. I also advertise my business in local papers. Sadly, my business is staggering, it is not performing well. I have not taken my business online because my target costumers are locals who do not look online to find milk products.
I also have an online business. It is an affiliate store that sells affiliate products, mostly womenwear.

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Pixie06

Before starting any business you must research the industry. This will give you information about your customers and competitors. You must understand what your customers need and try your best to satisfy their needs. A happy customer will keep coming back to do business with you. You must try your best to provide an exceptional service to customers. Advertising about your products or services is important. You can advertise on different social medias.

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Corzhens

I think you cannot go wrong with social media. It is easier to connect to people especially if you already have an established network of friends and followers. All you need to do is to post a promotional item for your business and there will be an audience for it. In small local business, the focus on the people in the vicinity since they are the most convenient to be customers. Delivery will not be a problem with the cost and the duration as well. And the best advantage is that you can meet your customers personally.

0 6 years ago

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