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7 ways to make your brand stand out from your competitors
When it comes to branding your business, it's actually much easier than you think it would be. But how do you get your brand to stand out from your competitors in a sea of businesses? There are actually many ways and I will cover the ones that I think are the top 7 that you could easily work with
When you're branding your company, it's more than just getting a nice logo designed for your business and adding it to your website. You'll need to get out there and have some sort of branding campaign in order to get in front of potential buyers. Even if these people don't purchase from you, you'll need to get your business in front of them so that the next time they stumble across your site or ad they will think "Oh Hey! I remember this company!"
Below I'm going to cover my top 7 ways to get your brand to stand out from your competition
1. Be Original
When it comes to branding your business or website, you will need to come off as original. Sure, there will probably be competition within your niche or industry, but that doesn't mean you can't be original. You won't want to be seen as a copy cat who wants to look like their competition because once that catches on and more people begin to notice, they won't take you seriously.
Try to come at your customer base like no one else has. Think of slogans that no one else is using and run with them. Try to make yourself stand out from the crowd and you will notice that more and more traffic will begin to gravitate towards your brand and not your competitors
2. Be Sincere
Whenever a person is contacting a business, they want to know they are in good hands. I know for a fact that whenever I contact someone directly or through a support system and I get sh*tty responses that are dry, I get turned off and don't usually come back to the company or the website again.
If you're sincere with your customers, or potential customers, you will be seen as a great company. Word will spread about how nice and sincere you were when talking with a client and that is the type of branding you will always want
3. Understand Your Market
People screw this part up a whole lot lol. Not understanding your market can be a killer when it comes to running your business. You may think you understand your market, but if you're just pushing out bland content and hoping people will read it, you're dead wrong.
Let's say you're targeting first time moms and you are trying to get them to read your articles. Your branding campaign won't go over well if you don't relate to them some how in the article, mainly because they are looking for guidance and if they can't find it within your website, they will look for another that can.
4. Be Bold
Being bold when it comes to branding your business is a great thing. You can stand out from the crowd and basically say "HERE I AM!!!". People will usually gravitate towards bold branding campaigns because they want to see what the business is all about. If it's a true business and they can back up their claims, whatever they may be, then the branding campaign will go over well.
You don't want to be so bold that you're coming off as arrogant or have a huge ego. Doing too much in the Bold section of your campaign might come off as you think your sh*t doesn't stink, and people hate that. Be genuine while being bold and also help others out in order for the branding to wonders
5. Be Consistent
You'll always have to be branding, you can't just work one week and then take a month off. Branding is an on going campaign, just like how search engine optimization works. You have to stick with it in order to stay in front of your customers eyes in a good way.
Publishing regular blog posts a few times a month might work well if you stick with it. As soon as you start to slack, your visitors will diminish and you'll basically have to start over from step 2. I would normally say you'd have to step over from step 1, but you've already laid the ground work which means you'll have a slightly easier time with the branding this go around if you do end up slacking.
6. Get Visibility
This is easy for some people and extremely difficult for others. Getting visibility doesn't require a boat load of money in order to push your business in PPC campaigns. You can start with as little as $100 a month, or whatever you feel comfortable spending, and you'll be just fine. Obviously the more you spend, the better the branding campaign will be, but that's up to you
7. Add Value
When it comes to branding, you will need to add value to everything you're doing. Are you selling something to help webmasters increase their rankings? Then give away a free SEO audit and let everyone know they can have it by just inputting their website and email. You can also write up an eBook and give it away for free to anyone that wants it. This is a great method of branding because people will eventually start to talk about your book and what they liked about it
Branding is an easy process but difficult in it's own right. You might not know what to do exactly in the beginning but it will come to you in time. The method I prefer is to publish about 25 long articles that have plenty of great information and then I will run some Facebook PPC campaigns and target specific groups of people. I will bring them in, they will read my content, they will then share my content. Since I super targeted them, there's a higher chance they will like the content and share lol Get out there and start branding yourself
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