Learn how to build backlinks with Google photos and reverse image search
I recently uncovered a really cool way of getting backlinks for your clients or for your own websites. This method is purely for already established domains that have a little history to work with. It won't work for brand new, fresh domains, that nobody heard about.
This link building method if fairly simple. You can gain backlinks by doing two different actions:
1. Google your own brand name in Google Photos.
As I said, if we aren't talking about a brand new domain there should be plenty of results when googling your own brand name, most of these results will return pictures of your brand's logo or other pictures you will have on your website, overall most pictures should be from your own domain but have patience and test them manually, one by one and check their source.
The goal is to discover websites and pages that use your pictures without stating the source and giving you a backlink in return.
Here is a perfect example:
I've made a simple search on google images on the term "seoclerks": the fifth image in the first row lead me to a page that used the SEOclerks logo, talked about SEOclerks and the benefits of making money online as well as this marketplace but had no linked mention anywhere on that page leading to seoclerk.com.
So, what did I did? Well, I've contacted them, of course, asking for a linked source for SEOclerk's logo. Of course, they may choose to ignore me, since I'm not officially part of the SEO staff and I hold no official position inside the company.
But this is just an example to show you the potential of this link building method. Have a draft template email ready, be nice and contact them from your official domain email.
You also need to check out the authority these potential backlink sources have. Go to Moz open site explorer: https://moz.com/researchtools/ose/ and paste the address of the page you want to get a backlink from.
In my book, anything that passes the score of 20 in domain authority is good enough to get a backlink from. The example page had a domain authority of 21 according to MOZ and 37 according to Ahrefs.
I personally consider to Ahrefs to be the better judge, Moz rarely sees every backlink a page may get, as for Ahrefs, is the best tool for finding out what backlinks a page may hold and therefore the actual authority it can transfer.
2. Use reverse google image search.
I think it is time to take this method to a totally new level. If you have a lot of images on your site that you own, you can start by doing a full crawl gathering all the direct image URLs into a data base. For doing this you will need Screaming Frog, you can download it here: https://www.screamingfrog.co.uk/seo-spider/ - if you need to crawl anything below 500 URLs it will be completely free.
Make sure you have this option checked:
Once the crawling is completed you will have a direct URL to every image on your website. Export everything into a CSV or Excel documents and head on to https://images.google.com/
Click the search by image button:
Now paste your first image URL into the "Paste image URL" area and hit "Search by Image" button.
The result will be a reverse image search where Google will search the web for places your image is posted on. Once you get the results you need to manually look at each page results and check if they posted and state a source link leading to your website. You basically apply all the information I mentioned in step one of this article.
Bottom line: If you have a website with some history and some decent amount of image based content that you own. Doing image searches and reverse image searches to find pages that don't link back to you can be a great way to building backlinks just by claming your right to have the source stated.