SEOClerks

Some tips for choosing the right logo, business name, and domain name for your business



Enter a reason for deleting this comment

Some tips for choosing the right logo, business name, and domain name for your business

When you decide to go online and start your own website, or business, you'll need to know what to do prior to actually doing it.  If you just wing it, you'll run into a lot of problems, and you'll likely have to back track of just run with what you got and hopefully it doesn't hurt you down the road.  You'll need to think of everything prior to incorporating, so that means you need to know what you want your log to look like as well as what your domain name is going to be for your business.  Knowing these things will start to push you in the right direction online, and it could actually make or break your business in the long run.

In this discussion I'll be going over some tips to help you choose the best logo design for your business, the best business name, and the best domain name for the business you're setting up.  So, let's get started Some tips for choosing the right logo, business name, and domain name for your business


Your Logo
When you think of your logo, you need to see it more as just an image that is at the top of your website, it's your business stamp that shows people they're in the right place.  To pick the right design, you should do the following:

Study your competitors
When you look at your competitors, you'll usually be able to figure out a trend in the logos.  More corporate type businesses will be clean and have sharp edges where fun websites will have fun images and rounded edges.  Figure out what would be best for you, and run with it.  You can always have a few done to show friends and family to figure out which one would be best.

Make something better
A lot of your competitors will likely use basic logos, or even just a text logo with their business name, so you can blow them out of the water pretty easily with a fancy design.  You should always think you need a well designed logo, and you should never think "Eh, this will work just fine" because you want your logo to be a calling card to people who don't know who you are.  If you're basic, people will think you're going to have basic services or products on your website, and they won't come visit.  Make a better logo than your competitors and you will see people viewing you as an authority Some tips for choosing the right logo, business name, and domain name for your business

Hire a freelancer if you can't make it yourself
This is what I do all of the time, mainly because I'm horrible with graphics, and I love most of the designs I receive.  I actually order all of my logos through Sajeewa , because he's always done an amazing job, and he's far below the market average when it comes to pricing.  I'd honestly pay twice the amount for his logos Some tips for choosing the right logo, business name, and domain name for your business


Your Business Name
When you start thinking about a business model, sometimes you don't think of what you want to name it until you're ready to launch.  Instead, what you should be doing is figuring out your business name when everything is in the concept stage, then figuring out if it's available Some tips for choosing the right logo, business name, and domain name for your business

Make sure it's available before you take any steps forward
If you decide to start building your software or products and put a label on it with your business name, you might be pretty upset when you have to fix everything due to the name being taken.  So, instead of back tracking to fix everything, make sure the name is available in your country before you start anything.

Make sure it's easy to say
Your business name has to be easy to say, so people can talk about it easier, obviously.  If you have a difficult business name to pronounce, or it's really long, you won't see as many people talking about it or just tagging you online becuase they won't know how to spell it lol.  So, make it easy and professional at the same time, your visitors will thank you for it Some tips for choosing the right logo, business name, and domain name for your business

Make it easy to brand
Branding is easier with business names that are shorter, and easier to pronounce, so do just that.  Make sure it's available, easy to say, and easily brandable so everyone will remember who you are and come back time and time again Some tips for choosing the right logo, business name, and domain name for your business

Make it similar to the domain you want to purchase
If you plan on running a website, as well as a physical location, you'll need to make sure the business name is available as a domain as well.  Plenty of webmasters run into this problem because a business name is available, then they purchase it, and now they're stuck because the domain isn't available.  Don't worry, you can still do something similar to your business name and be just fine.  Usually, you'll want to get the exact business name as your domain, but it's not always a deal breaker if you can't.  If you want to brand it as easy as possible, try to get the same domain and business name so you don't confuse anyone.


Your Domain Name
Your domain name is more than just something people type in to find your website.  It's the first thing that people identify you with, so you'll need to think this out because people will see you as if you were your domain.  Your design and everything else comes secondary when it comes to an online image, so be sure your domain is on point to boost your authority over time.

Find something short and sweet
If you want to get a great domain related to what you're doing, make sure it's short and sweet, this will help you all across the board.  You will see people are typing up your domain name for their friends without looking it up, you will notice it's easier to brand, people will be able to type it directly into their address bar and this will increase your traffic, and it's just a good idea to have it short so you get the best domain possible.

Of course, if your business name is 10 words long and you're not worried about website traffic to make money, you can make it whatever you want lol Some tips for choosing the right logo, business name, and domain name for your business

Make sure it's easy to spell
A domain that is easy to spell is always better than something that is even a little difficult.  If it's easy to spell, you will notice people sending their friends messages without looking up the correct spelling, and this will boost your sales exponentially.  An easy domain name always does better than a long difficult one, so make sure it's easy to remember and spell Some tips for choosing the right logo, business name, and domain name for your business



In conclusion
Choosing the right business name, domain name, and having the right logo design is the first step towards success.  You can have the best of everything, but if your business name and domain name are super long and confusing, you will see that your success is going to be difficult to grasp.  Make everything short and sweet, and be sure your logo is high quality and fits your niche so you can have better success in a shorter amount of time Some tips for choosing the right logo, business name, and domain name for your business



Remember to follow me!
https://www.seoclerks.com/user/TommyCarey


Thanks!

Tommy Carey

Comments

Please login or sign up to leave a comment

Join
Kakashi2020

I couldn't agree more. Just look at these successful company names and brands:
Apple
Nokia
Amazon
Google
Yahoo
What makes their names uniquely successful? Well, for one their names are short.
Having a short name means it's easier to remember and to spell.
Each company name listed doesn't really identify itself to the products or services they offer but it all has good name recall which is one important factor in logo making and branding in general.



Enter a reason for deleting this comment

Corzhens

That is one good post you had made to make us realize that short names can add to the factor of success. I have also noticed that some companies are making their product name shorter. Take the case of Coca Cola which is now Coke. There’s also the soda here that was called Sarsaparilla which is a root beer but they changed the name to Sarsi now. Maybe a good domain name is one word and a short one.



Enter a reason for deleting this comment

Tronia

Short and memorable is always the best way. You want it to be very easy to stick... not something over complicated or something that has nothing to do with your business. A great name and a good logo can set you apart from the rest of the companies so it's always important to put a lot of thought into it.

The same goes for the domain names. I always prefer the .com ones over the less common ones just because everybody automatically types .com at the end.



Enter a reason for deleting this comment

treecko142

I agree, keep your business name and logo as simple and short as possible, which makes it easier for customers to remember your name and to instantly connect with what your business is all about just by seeing your logo. It is important to focus on these aspects are they are the first things that will be remembered by your customers the first time they see your product.



Enter a reason for deleting this comment

overcast

I played with the concept once for choosing my freelancer logo. Nothing concrete was there. And not a lot you can think about there as well. I think some of the time having the name and logo through experiments is a good thing. People have to consider the approach of testing. You can test it out and if it needs changing then you can go ahead with the same. I am sure that is one good way of fixing the stuff.



Enter a reason for deleting this comment

kgord

One thing is you could always ask your regular website viewers how they like your logo? I guess it would be a form of market research. It would allow you to find out the reactions of people to the paricular design you are thinking of using.



Enter a reason for deleting this comment

overcast

Often people does not give the feedback. That's why there seems to be lot of testing groups to give feedback. You can see that having a good logo takes iteration. And it may invite a lot of opinion. So depends on how you handle.



Enter a reason for deleting this comment

Corzhens

Studying the competitor is a neat trick. I remember the time when this tv host of a noontime show was just starting. He would have the competing show taped and would watch it at night. He analyzed the competing show why it was a success. And it came to pass that this tv host had his noontime show to be the number 1. Until now, the tv host is still popular although his show is in the late afternoon but remains with a good rating.



Enter a reason for deleting this comment

kgord

Yes, studying especially the successful comptetitors is going to benefit you in many ways. I think this is one of the smartest things to do to study and emulate those who you admire. This is as long you retain your individuality.



Enter a reason for deleting this comment

overcast

I agree lot of times knowing the competitor is the way to go. Because you get to understand their strong point. And you understand how to get the most out of the business. In that context you can understand how that works out as well. I have found this to be true in many ways.



Enter a reason for deleting this comment

treecko142

Definitely, especially when your competitor has been in the industry for longer than you are, you can really learn a lot of stuff from the way they handle things (or not handle things), and you can capitalize on their mistakes and succeed off their previous strategies.



Enter a reason for deleting this comment

Martinsx1

This is a very complete detailed article on how to get the best out of your business set up admits all forms of competition likely staring at you in the face. Studying ones competitors is a good way to stay ahead of them in everything. This gives you an edge when it comes to being the first to be consulted for any possible business deals.



Enter a reason for deleting this comment

kgord

Yes, I think short and sweet is the name of the game. I mean as the example showed some of our most prolific and best known websites have short names that are easy to remember. Why do we want something that is hard to say and to spell? It doesn't really make sense.



Enter a reason for deleting this comment

jpyy

A lot of webmasters go for the .com when targeting a US market and I think that's wise. Nonetheless, if you're not as serious, then other domain extensions could also work. Anyway, .com names have been hunted down quite viscously, but you might find that gems are still easy to get. In fact, most of them might be ones you can hand register for under 15 USD.



Enter a reason for deleting this comment

hazelandrea

I agree, the business name will be one of the faces of your business so create something catchy that would be easy to remember. It's up to the entrepreneur if he would create something catchy in a funny way or maybe a pun. Nevertheless, something that would catch and attract a customer's attention.



Enter a reason for deleting this comment

vinaya

A blue bird is easily recognized as twitter logo, a white f in a blue background is identified as facebook. What is the common thing in these logos, yes that's right. These logos are simple yet unique. When you are creating logos for your business you will have to think about something that is simple, yet easily recognizable. You can establish your brand if you have unique logo. The business name also matters. You can use keywords for your business name or use words that are brandable.



Enter a reason for deleting this comment

aeon

Yeah right. It's should be easy to remember, and it should have unique logo. Simple but effective logo are good for the consumers, like my friend, who doesn't really remember the brand name, It's really hard for him to remember the name, but he can recognize the logo.



Enter a reason for deleting this comment

kgord

Yes, I think it is easier to remember the company with a great brand or logo that represents who or what they are. Think of recognizable ones like Toyota or BMW. We all know what their logo represents and people can recognize it probably anywhere in the world.



Enter a reason for deleting this comment

aeon

I know one site in the internet who willing to pay to make logo for some company and also to create slogan for them. that's how important the logo for company, and well they include the slogan, maybe it's important also, like NIKE, then the check mark, and the slogan, just do it.



Enter a reason for deleting this comment

kgord

Yes, it is very important. I am not sure I would be willing to pay someone to do it, but I guess it could be considered anyway. It could be an option for some people to consider. It is just one of the ways to make money, to have a good brand or logo.



Enter a reason for deleting this comment

DarthHazard

The right logo, business name and domain name for your business are extremely important. I think most people know that the business name and domain name are extremely important but I do think that most underestimate the power of a good and nice looking logo. I have seen way too many businesses and sites with poorly designed logos and it just puts you off really because it doesn't look professional.



Enter a reason for deleting this comment

Barida

Ensuring that the business name is ready is very important before we make any further move in creating that website and online market place. The business name is that identity that people know which they can use to locate us. So, having a good one right from the beginning of our business is a good way to show that we are truly mean about what we are set out to do.



Enter a reason for deleting this comment

edencaga

Think of an idea which gives your logo or company a trademark. A unique logo that is simple but easy to remember and easy to identify. You should have unique logo for example the company Nike, there trademark logo is check.Even if the Company name itself is not present in logo. Logo alone should stand out even without the company name. The logo should serves as the trademark of the company.



Enter a reason for deleting this comment

aeon

Right, and doesn't need to mention the name of the product or apply the name, the logo is enough, and it will save more space like in shoes, the nike, instead of input the name nike, just the logo and much more better design.



Enter a reason for deleting this comment

flyinwashi682

Yeah thanks ill definitly take your tips to my heart and use them in the future



Enter a reason for deleting this comment

keen2write

It's always good to take time with this, especially if your working on a domain name. I find it best when you think of a domain name try to limit as much as possible on how many words you use. Try go with 2 words if possible without the - symbol. I do feel also .com works better than .us or .net but what ever works for you then go with it.



Enter a reason for deleting this comment