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What type of credentials or verification should i ask for before hiring someone to do outsource SEO/Webmaster work for my site? Is it OK to ask for references?
I think that you could ask for references. I see nothing wrong with this. If they have a problem giving you a reference, then you may not want to hire them.
Here are some other things you may want to ask them for:
I agree that in online work it is the reference that matters and not the resume. Take note that the resume can always be forged to make it appear impressive but they cannot fake the reference. My take on hiring a freelancer for an outsourced work is to ask for the previous jobs that he accomplished that pertains to the particular job that you are offering. Or maybe you can hire him on a probationary basis of 3 days or 1 week.
Ask for references, check his feedbacks score and look for positive reviews. Also talk with him before hand. If everything turns out good start with buying small test services. It everything is delivered fine you can continue...
Before hiring SEO Expert,Always ask him/her total experience in SEO field,check him reviews,demand for achievements or goals as he/she has successfully done.
well its up to you...