Email marketing has serious potential to bring in customers if done right

Email marketing has serious potential to bring in customers if done right

Email marketing has serious potential to bring in customers if done right

Just recently, I started to get back into Email Marketing and remembered how powerful it could be if done right.  You can get your email in front of thousands of new people each day and hopefully turn them into customers if you're targeting is spot on.  You don't have to be perfect at email marketing, but you do have to follow some pretty basic guidelines like not spamming, not using trigger words, not using a bunch of links within your emails, and not deceiving people into opening and clicking when they do.

Email marketing is powerful when done right but terrifying when done wrong because you can burn your domain in a single blast of your newsletter.  If you've been building your list for months and haven't sent a single email out, you might as well delete the first 70% of your list because they probably don't remember signing up for your newsletter.  These people had intentions of hearing from you, but they get so many emails that they've likely forgotten about your website and will spam your emails as soon as they come in.

Below are a few things to think about when you decide you want to jump into email marketing to pull in customers and make some additional sales.


Personalize Emails When Possible
If you can, you should be personalizing your emails as much as possible because this will increase your open rates dramatically.  Saying, "Hello, Jack.  I have a question" will get opened far more often than an email titled, "Hey there, I have a question," and that's solely because it's personalized.

This isn't a difficult thing to do if you're manually creating each email that is being sent.  You simply do some research, figure out the recipients' names, and send them an email with their name in the title then thank them at the end of the body of the email.  If you're using software to send out emails, you can use {firstname} or {name} to add the users' name to the email and it will send accordingly. 

It doesn't matter if you're sending cold emails
If you're sending warm emails, that's great, but you don't always have to do this when email marketing.  You can get a list of targeted cold emails, these are emails of people that are unaware of who you are, and you can send right to their inbox with pinpoint precision if you do things right. 

You'll definitely need to personalize these if you want to stay out of a spam box because not everyone will be happy to hear from you.  You'll want to route these emails through a domain you're not using just in case it gets burned and you have to switch it out for a new one.  You want to keep your main site out of the spam box, so use a toss away domain, and refer to your website within the emails

Always try sending them to a website
Like I mentioned above, you'll want to send people to a website of yours and not continue the conversation via email.  If you can get them onto your website, you can likely get them to buy something, or you can retarget them with ads on various websites to pull them back onto your own

Keeping a conversation going via email will never go well unless they visit your website from time to time.  You can always push them to a support page, or page where you have a dedicated chat system, and be sure to tell them that's the quickest way to get a response from you.  I prefer live chats on my sites using Tawk.to because it goes right to my phone and I can text people back immediately if they have a question

Keep the conversation going
If you're sending out emails and no one is responding, keep sending until they say no thank you or you're done with a 6 email sequence.  It generally takes 6 emails before someone turns into a customer, so keep sending to their inbox until you get a response lol

I have an email sequence set up with my newsletters that goes out for years because I sat down for a week and wrote out 150+ emails to send to everyone on my list.  I set it so one email goes out every Tuesday and that means people have plenty of time to respond throughout the week.  Why not send it on Monday?  Because people are getting back to work and have a load of emails to sift through from the weekend and I don't want to be one of those emails that get looked over

Keep the conversation going by funneling them to your website for a live chat, get their phone number so you can call them, and by all means, you should get them away from emailing you and on a different form of conversation so you don't get lost in their inbox.


Final Thoughts,
Email marketing to make money through your websites isn't the toughest thing to do but there are a lot of hoops to jump through to stay compliant.  You can send "outreach" emails but you can't really spam everyone because that's a No-No.  Outreach emails are different because you're talking to the person and know their website, but they can still label you as spam, which is why you need to use a domain you're not worried about burning.  The majority of people I've cold emailed don't respond, some respond with "Unsubscribe me from your list", and some respond with "How much are you charging?" and that's where the money starts to flow in


Thanks for reading

- Tommy
https://www.seoclerks.com/user/TommyCarey