Web 2.0 is a conceptual shift in the World Wide Web that transformed it from a static platform primarily for information consumption into a dynamic ecosystem that encourages active participation, social interaction, and user-generated content.
Web 2.0 emphasizes two-way communication. Websites now allow users to interact not only with the content but also with each other. Features like comments, likes, shares, and ratings enable users to engage in discussions and share their opinions, fostering a sense of community.
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Web 2.0 platforms started offering personalized experiences by recommending content based on user preferences, behavior, and social connections. This personalization enhanced user engagement.
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