Only 0.63% of Google searches check the second page of results. If you want more clients to find your freelancing business, you need to improve your search engine rankings. Otherwise, competing freelancers will snatch those clients up first.
Optimizing your website and developing a marketing strategy using these SEO tips could prove key to your success as a freelancer.
Your website is a vital tool for promoting your services and growing your business. However, to make the most of your site, you need to make sure it ranks well on search engine results pages (SERP). Here are some tips on how to boost your website ranking.
Focus on Targeted Keywords
SEO is not just about stuffing targeted keywords into your website content. You need to use keywords strategically to increase the chances of your site ranking high on SERP.
When it comes to boosting your SEO game as a freelancer or webmaster, one of the most important things is maintaining a comprehensive understanding of SEO keywords. Keywords are at the very heart of search engine optimization, as they allow you to effectively target the audience you want to attract.
- Gathering keyword research
- Creating content based on your research
- Including relevant words within your content
- Using long-tail keywords to capture a specific audience
- Prioritizing content structure based on high-value pages
- Including secondary keywords in every article
Research relevant keywords and consider the audience you want to reach when choosing them. Once you have the right keywords, make sure to strategically place them in your content to maximize their effectiveness. When done right, you’ll be able to rank higher in search engines, allowing you to gain more web traffic.
Create High-Quality Content
Creating engaging, visible, and informative content is key to retaining high bounce rates and getting repeat website visitors. Consider catering to a specific industry or niche and use keywords that accurately communicate the intentions of your visitor category cohesively.
Be specific about your target audience and what they respond well to. Aim for consistency with your high-quality content. Try incorporating clear sub-headers and naturally structured text to hold readers' interest.
Diversify your content marketing strategies using blog posts, eBooks, polls, quizzes, videos, and infographics. Review the data from your campaigns to determine which posts your readers prefer.
Have a plan in place for promoting your content as you use these SEO strategies, too.
Add a strong call to action at the end of each blog post. A call to action will encourage readers to convert into leads or sales.
Optimize On-Page SEO
Optimizing on-page SEO is more than just stuffing your content with keywords. Proper website design and structure can also improve your website's ranking.
Define your information goals. Why are you creating this post for your target audience?
Implement proper header architecture based on your website's structure and offerings. Add images and other visuals to attract readers. Make sure to optimize images and video assets with keywords or structured files.
Use appropriate anchor text for maximum reach.
Utilize external embedding resources of high authority to enhance the overall reputation score. Refer to other blog posts and studies to boost your credibility.
Pay attention to external links across relevant and high-authority domains to promote organic search visibility through inbound ports.
Utilize Social Media
Use social media promotion to highlight your content and generate website traffic. Target your audience across different channels (based on the social media platforms they use most).
Integrate your marketing campaigns with social media platforms such as Facebook, Instagram, and Twitter. Keep your following entertained and interested with good usable tips, engaging pics, and interactive gifs. Post behind-the-scenes updates or relevant industry trends to keep them engaged.
Take note of viral content and trend updates that may apply.
Design call-to-action-driven promotion strategies that keep tabs on your most profitable posts.
Monitor Your Performance
Checking your website's performance using website analytics software, such as Google Analytics, is essential in improving optimization. You can learn more about the top Google Analytics benefits for tracking campaigns here.
Track keyword performance, link analytics, and landing pages. Integrate other website data and conversion goals to better understand visitor behavior. Monitor your company and brand's reputation management approach.
Keep tabs on your sales funnels' optimization, too.
Deal proactively with any negative feedback you get from customer insights or failed promotional campaigns. Make adjustments as needed to improve your ROI.
With these tips, you can give your website a boost in SERP rankings and grow your business.
Use the insights arising from analyzing campaigns to focus more time and attention on strategies or posts receiving the most promising feedback. Encourage your audience to take action, whether that's leaving a comment, clicking through your web pages, or filling out a contact form. All of these activities can drive organic growth and lead to an increase in conversions.
Use These SEO Tips to Boost Organic Rankings
Ultimately, boosting your SEO game has to be done on an ongoing basis to ensure continued success. For freelancers and webmasters, it’s important to keep up with the latest SEO tips like optimizing your content, targeting long-tail keywords, and building quality backlinks. Constantly monitor your results to ensure maximum performance.
SEO takes time and commitment, but these SEO game tips and tricks will help you get off on the right foot.
Need more help with SEO? Review this guide on Google Ranking factors you need to consider when applying these SEO strategies.