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Directory submissions give you one-way links
Search engines give importance to the number of inbound links to your site and from web directories you get one-way inbound links. Web directories, while including your links, don’t expect you to put their link on your website. Search engines discourage link-exchange tactics but they consider one-way inbound links with high regard.
Directory submissions allow the anchor text of your choice
When you submit your links to web directories they allow you to enter a site title (site title is different from the URL) that can contain your keywords. This generates SEO anchor text for you and this helps you improve your search engine rankings.
Directory submissions are mostly free
Yes, you don’t have to pay for most of the web directory submissions. There are some highly professional web directories that charge a high premium for adding your links but their number is miniscule compared to free directories.
Directory submissions send you targeted traffic
The organization of web directories make people find the right links under the right categories. Even if you, inadvertently of course, submit your link under a wrong category, there is a great possibility that the human editor will place your link under the correct category.
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