If you have a small business, are doing online marketing, or simply have a specialized interest or hobby and would like to interact with others who share your passion, you need to have an email list. That’s because email remains the single most effective way to connect with other people online.
Unlike instant messaging or video chatting, email doesn’t require you to be constantly online or monitoring your smart phone or portable device. Unlike social media, email doesn’t need daily updating in order to remain relevant. Email doesn’t cost a fortune nor does it require you to devote a lot of time and labor to make it be effective.
Instead, building your list of email contacts and using that list to promote your products, services or ideas is still the easiest, most cost-effective and most user-friendly ways to connect with a large group of prospective customers, clients or fans.
