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Community Discussion

Should you rebrand/redirect your forum?

# Forum Administration
June 14, 2013
Beverly Author Level X3

Write the reason you're deleting this FAQ

If your forum has been open for awhile but struggling to find an audience, should you consider rebranding the forum with a new niche or direction, maybe focusing more on a sub-niche or some facet of interest to current members? What are your options for this?
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Comments 4

July 19, 2013
Layla
Of course, you should make every effort to focus your forum in a positive and popular direction. You can't simply expect traffic and posts by sitting and doing nothing. If you have to rebrand your forum in a new direction, then do so. Otherwise, you will just end up having to shut it down and that wastes any money you put into it.

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July 30, 2013
Forrest
Sometimes the best strategy for a dying forum is to sell it, before you have invested too much money or time into revamping. The next owner will bring enthusiasm to the project and new ownership might actually spur renewed member sign ups. New management will be able to see the flaws in your forum and fix them more easily.

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August 3, 2013
angie828
Yes you should. Make an effort to find something that is more popular but still say in the same or similar niche.

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August 4, 2013
Beverly Author
Yes you should. Make an effort to find something that is more popular but still say in the same or similar niche.


Most likely, it's cheaper to revamp an existing niche (maybe focusing more on a tighter niche) than go in a new direction, which would require getting many hundreds or thousands of new posts in that niche to make the forum relevant to users.

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