How to spot fake followers on a Twitter account
When buying
sponsored tweets from a Twitter user, it's important to ensure your advertising message will be seen by real and not
fake Twitter followers. If the user you are buying tweets from has mostly fake followers, (such as purchased followers or spammers looking for a follow-back), your advertising message will only be tweeted to unmanned or inactive accounts and will get ignored. This can lead to wasted advertising dollars.
To determine if an account has real or fake followers, start by clicking on the Followers tab on a Twitter account, then inspect a cross section of followers using this criteria.
Signs of a real follower:
- User posts status updates often unrelated to a specific business or website
- Uses a full name; personal photo as avatar and unique background/header image
- Provides updated bio information including location
- Refers to real life events, people, family or job
- Uploads videos/images
- Links to helpful sites, not just a site they own
- Engages followers in real conversation, responding back to comments/retweets
Signs of a fake follower:
- Following many, while followed by only a few
- Thousands of followers but few tweets
- Similar tweets are repeated numerous times
- Constantly tweets spam phrases such as "Work at home", "make money" or "Buy tweets"
- Very little original content, such as all retweets or outbound links
- Only promotional tweets
You can also use automated apps such as
SociaBakers or
StatusPeople to check the account for fake Twitter followers.
Test it out at:
http://www.socialbakers.com/twitter/fakefollowercheck
http://fakers.statuspeople.com
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