When someone signs up or opts into your email list, you are allowed to email them periodically with newsletters, tips and offers. Without this permission, it's called spam. And, there are serious legal consequences for spam.When someone signs up or opts into your email list, you are allowed to email them periodically with newsletters, tips and offers. Without this permission, it's called spam. And, there are serious legal consequences for spam.
Without an email list, you will always be relying on one off sales and random site visitors for site traffic. By maintaining a list, you control your traffic and can easily tap your customer base whenever you want money.Without an email list, you will always be relying on one off sales and random site visitors for site traffic. By maintaining a list, you control your traffic and can easily tap your customer base whenever you want money.
