[list=1][*][B]Selling the product, not your company[/B][/*][*][B]Choosing to be clever rather than clear[/B][/*][*][B]Playing it safe[/B][/*][*][B]Not having a call to action[/B][/*][*][B]Ignoring the season[/B][/*][*][B]Not matching your ad copy to the landing page[/B][/*][*][B]Wasting words[/B][/*][/LIST]
You can't simply make a claim and not back it up. This is a big ad copy mistake. Provide testimonials and evidence such as case studies that prove your point.You can't simply make a claim and not back it up. This is a big ad copy mistake. Provide testimonials and evidence such as case studies that prove your point.
