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Daily Deals as a form of advertising

The recent problems, experienced by the leading giants of the daily deal industry, has undermined the belief of many businesses into the efficiency of running daily deal promotions. It really happens that companies do not get expected results, e.g. huge influx of customers and rise in sales. Customers may come just once, get discounted goods and leave forever, the profit expectations can fail because of poor planning of the deal campaign. There are many pitfalls of daily deals and it is a hard task to foresee and avoid all of them.

However, let's take a look at daily deals from another perspective. What about taking them as a form of advertising but not a source of an immediate profit? Traditional forms of advertising, e.g. ads on TV or in newspapers, requires advance payment and these ads also do not always meet initial expectations. Daily deal promotions are more beneficial to businesses because merchants pay to daily deal site only after a coupon is redeemed. So, even if a merchant loses money because of too deep discount, each redeemed coupon is a real chance for him to meet new potential customers. Whatever the instant financial result of a deal, it's a great opportunity to show the quality of products and to build connections with potential clients.

What do you think about daily deals? Is there future for this form of advertising or is it coming to an end?

Responses (9)

  • Kat1 0
    It really is a good way to adverstise I think. You can sell at a cheaper rate and if you hook a costumer then they will be back again.
    September 17, 2013, 8:31 pm
  • angie828 0
    Daily deals are an excellent way to advertise. I like the sounds of it.
    September 19, 2013, 4:07 pm
  • psd2 0
    There are a few things businesses have to keep in mind when choosing to use a daily deal site: (1) It's a form of advertising and all advertising costs money.
    September 23, 2013, 4:07 am
  • ralph101 0
    I like this idea. It would be a great way for many to try out your product that you have and make them want to come back for more.
    September 25, 2013, 8:38 pm
  • evie 0
    Yes this idea really could work for forum advertising. I think that the more you get your site out there the better it will be.
    September 27, 2013, 7:37 pm
  • Sylvester 0
    Daily deals give your website visitors a reason to come back to your site daily. One time only deals that won't be repeated also encourage email sign up.
    September 28, 2013, 2:49 pm
  • spykaushik 0
    It provides signature which help to get backlink
    October 23, 2013, 8:28 am
  • vinaya 0
    If you have an ecommerce website, the daily deals can be one of the best promotion tactics. The USP like "get 5 percent discount if you make a purchase today" will help in driving sales. Or daily deals like "sign up today and receive freebies" will make your website popular. Since I visit the sites that offer daily deals, I think having daily deals on your websites will be very beneficial for boosting sales.
    January 14, 2018, 9:09 pm
  • Corzhens 0
    In the supermarkets that I go to, they are 2 big super stores, there is always the promo and discounts in most items. We always buy items that are on promo because it is clear that we can save. Take for instance the big bottle of Coke. There was a time last year that the promo was buy-2 and get 1 free. Those 3 big bottles were attached by scotch tape so you will pick it up conveniently. We also buy the cakes and pastries that are sold at a good discount today and tomorrow they are not on a discount anymore.
    September 14, 2018, 10:34 pm