I run ads and I use the URL builder to generate the ending params. My analytics then captures this data and can report campaigns to me. I'm a bit confused on how to name it all though for the best affect/use.
UTM_SOURCE is fairly easy as you just enter where it is from (adwords, Facebook, etc).
UTM_MEDIUM is easy since you just enter type (CPC/CPM/etc).
But Campaign? What do you put? I end up putting something like SITE_HOMEPAGE1 which seems retarded. What does 1 mean? nothing to me. lol
Any suggestions on how to name the campaign? Should I use more of the URL builder variables?
UTM_SOURCE is fairly easy as you just enter where it is from (adwords, Facebook, etc).
UTM_MEDIUM is easy since you just enter type (CPC/CPM/etc).
But Campaign? What do you put? I end up putting something like SITE_HOMEPAGE1 which seems retarded. What does 1 mean? nothing to me. lol
Any suggestions on how to name the campaign? Should I use more of the URL builder variables?
