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How much text do you include on your banner ads?

# Marketing & Monetization
January 3, 2014
Avery Author Level 1

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Banners might be considered a visual form of advertising, however it's important to incorporate words to convey your advertising message. Here are some good examples of text use in banner ads. Show an example of a banner advertisement you like or created and talk about how you use text in your banners to entice action.

How much text do you include on your banner ads?
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Comments 3

January 3, 2014
Beverly
Very interesting how people will take time to read a banner but not a text advertisement which says the same thing. And, maybe that's because the words on a banner are more attractively presented and easier to read than a block of text on a page.

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January 16, 2014
Carmy
The purpose of a banner ad is to catch the viewer's attention and hold it long enough to make them take action. If there are too many words on the banner or it appears too busy or is not clear enough, then no action will be taken.

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Beverly
The purpose of a banner ad is to catch the viewer's attention and hold it long enough to make them take action. If there are too many words on the banner or it appears too busy or is not clear enough, then no action will be taken.


Literally you have just seconds to capture a person's attention on a page, before they click away and are gone. Just best to get to the point very quickly while you have the opportunity.

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