Community Discussion

What is EMD (Exact Match Domain)?

December 2, 2012
Beverly Author Level X3

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Have you heard of EMD (Exact Match Domain)?

What is EMD and how does it affect your search engine rankings?
2

Comments 2

December 3, 2013
seoconsul
An exact-match domain is a domain name that exactly matches the searched keyword phrase of a user, and contains no dashes. For example, if you search Google for the keyword phrase “diapers,” then Diapers.com would be the exact-match domain name.
More info:http://www.domainsherpa.com/exact-match-domains


It does improve SERPs ranking, but only, if quality contents are present within the site.
Ex.
EMD is like icing over cake i.e - quality content

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July 6, 2015
anirban09P
No, actually EMD is coined because it gives an SEO boost in Google.

Domains with dashes don't give you that SEO boost you'd expect from an actual EMD thus making them non-EMD's.

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