When an interior page ranks higher than your home page

Beverly Level X³

June 1, 2013, 2:09 pm

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I've actually heard some people complain when an interior page or blog post ranks higher in Google search, than their home page. And, I don't see a problem with an interior page ranking higher for a keyword as it's usually more focused than the home page. To me, it would seem more natural or organic for an actual content page rather than catch all home page to rank higher. And, maybe to Google that would seem more natural too. What do you think?

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gamer

It is obvious ! I mean homepage page rank is average of all the internal pages pr, right ?

14 years ago

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Beverly

It is obvious ! I mean homepage page rank is average of all the internal pages pr, right ?

I just don't know why someone would complain when one of their interior pages is so high in Google search engines for popular keywords and the home page is not. So maybe it's ideal the home page would be on page one of Google search for a popular keyword, but sometimes an interior page is more targeted to that keyword. So it just makes sense.

14 years ago

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gamer

I agree with you beverly.. Also, I guess it is good news that some pages on a site are having high pr. You can sell backlinks on that pr for higher price

14 years ago

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forever love

So long as one of my pages ranks very high (even number one) on Google search for my chosen keywords, then it's fine with me. It doesn't have to be the home page. The important thing is to get search users to click through and stay on the site a long time.

14 years ago

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gamer

Exactly ! Bounce rate is also calculated for every webpage, but not for a website. So, if you have better pr for internal page you don't have to worry about overall website pr

14 years ago

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MikeQ

If any internal page is ranking higher than your home page then the particular page is optimized in on-page optimization, ot it may be that your home page is penalized.

14 years ago

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robertman11

I'd bet with the above poster. Internal is better optimized or your homepage has a penalty.

14 years ago

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mqss

Usually in those cases, homepage is over-optimized.

14 years ago

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gamer

If any internal page is ranking higher than your home page then the particular page is optimized in on-page optimization, ot it may be that your home page is penalized.

or it could be that internal page has more link popularity ?

14 years ago

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Beverly

Usually in those cases, homepage is over-optimized.

I'd bet with the above poster. Internal is better optimized or your homepage has a penalty.

The penalty idea is a real possibility.

or it could be that internal page has more link popularity ?

Maybe more people are linking to that particular page as it's more content rich and relevant than a home page would be? If so, that makes lots of sense.

14 years ago

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gamer

Yes ! It is possible that internal pages link popularity is higher than homepage itself. It is the case with sites which has forum. I mean if a sites has a forum which is more popular than homepage, like dp forum, then I guess it makes lot of sense

14 years ago

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Marlin

Yes ! It is possible that internal pages link popularity is higher than homepage itself. It is the case with sites which has forum. I mean if a sites has a forum which is more popular than homepage, like dp forum, then I guess it makes lot of sense

That's especially true if the home page is a random assortment of content and not really focused on targeting one specific keyword or phrase. Then an inner page might rank higher.

13 years ago

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