What Matt Cutts says about duplicate content

Matt Cutts is the head of search spam at google. He has some pretty interesting things to say about duplicate content. We have all heard that content is king and should always be unique and fresh. But did you know that 25 to 30% of the content on the internet is duplicate? We have all worried all the time that if we have duplicate content, our site will either not do as well or we will be penalized or wont rank high. However, Matt Cutts shared some interesting things about duplicate content.

Cutts states that you do not need to worry about your site having repetitive or duplicate content. He says that google does not see it as spam. However, do not start jumping for joy right now over this. Did you also know that google only will show or wants to show one of those pages that have the duplicate content in their search engine results. And what are the chances that it will be your page? Hard to answer depending on how many pages are indexed with the same content that you have used. Also while google does not care if you have the duplicate content, if you keep using duplicate content, google can and will penalize you for it.

So how is it decided what will go no the search results page? Matt will take all the duplicates and cluster them into one group. Google will then decide which one is going to be used for the page.