Community Discussion

What's the most expensive domain name ever sold?

December 9, 2012
Keith Author Level 1

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In 2007, the TLD of seo.com sold for $5,000,000 (five million dollars). Is this the most expensive domain name ever sold?
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December 9, 2012
Jolie
Toys 'r Us bought toys.com for $5.1 million dollars. Toys is a hugely popular keyword and gets hundreds of thousands of searches. And, considering the sales volume that could result from owning such a powerhouse domain name, this purchase could well be worth it.

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