Lynne
Level 1
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I just wanted to share with website owners something that I have learned in the last few years about ranking on page 1 of Google.
The job starts with Keyword Research and On-Page SEO, so before you purchase any services and expect great results you need to first work on your website!
I started working online just over 4 years ago and I didn't even do any keyword research. I found SeoClerks and thought hey this is it! Now I will be found online!
Nope I wasn't and I lost faith in SEO experts.
I have now spent the last 4 years learning about keyword research, how to write my content, how to share my content, how to include videos.... so many awesome things.
Now I can write content that ranks within minutes and only then do I come here and juice it up.
How you research your content and keywords counts big time and how you write your content too!
Don't expect SEO experts to be able to work magic with your content unless your content is great.
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I totally agree, I had some feedback from SEO freelancers to do on-page SEO when I first started and I believed it was way expensive, but I have learned better now. I had no idea what went into it, now I do know and that is why I have shared this post. Hopefully other web owners will better understand :)
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So many times have I talked with clients and told them they need good content in order for my off page optimization to be fully affective. I usually write up the content and post it to their pages myself, but you get those few clients who think their files are made of gold and they won't let you in. I understand being protective over their files, so I'll send them all the articles I wrote or had someone write. These articles are optimized perfectly for specific keywords and I know they'll get ranked in time. The only downside is that the owner of the website sometimes doesn't want to post the articles because it's "Not what they like" ugh. I take hours to write this stuff up and they don't even post it to their website. I tell them they don't have to link their homepage to it or advertise any of the new pages, but they don't care. This is the exact moment when I know I won't have this client for a long time because they don't listen. They're pretty much a stubborn child who has a silver spoon shoved up their A.... I'll stop there :D
Anyways, I agree that you need quality content in order to do anything. Posting garbage will not gain you anything in the long run and that's not what we all are after. We want to be on top getting the traffic and sales, and posting good quality content is one of the first things we all need to focus on when trying to rank :D
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