How well does Instagram or Facebook traffic convert?

sanfora Level 1

July 24, 2016, 10:16 pm

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Which are the best CPA offers to choose for Facebook or Instagram and are these very high converting?

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Cristian

Cristian

Instragram can be a hell of a powerful marketing tool. Seen a successful campaign in action. Basically, we paid this very popular local model to promote one of our client's shoes, she had like 200k followers, our client got something like 10k orders in a week. The factory was overwhelmed with orders, they made buckets of money with just one instagram post.

So it's all about the niche and the way you do it in my opinion.

10 years ago

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Everett

Everett

Wow, with just 200k followers it turned into 10k in sales? Was there a way to track if the orders came directly via the post? Or was the post shared by others and that helped generate the sales? Very curious to know as I never thought Instagram could bring in that many sales with a simple post of an image.

10 years ago

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Cristian

Cristian

There were a couple of posts, mentioning this brand. The traffic was direct and all the orders were placed on the website. People already knew the brand but the fact that this model confirmed it and posted pictures of herself wearing these shoes, convinced a lot of ladies to but the exact model of shoes.

10 years ago

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Everett

Everett

Oh a couple of posts, that's more understandable. lol.

I thought that a single post generated 10k sales.. I was like, seriously?! Why am I just now finding out about the power of instagram? Haha.

10 years ago

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Cristian

Cristian

It wasn't actually a big number of posts, two or three in total, it was pretty natural, potential followers can be very suspicious if they think that was a paid promotion.

Everything has to be done as the model itself has "found" that brand and that specific model of shoes.

10 years ago

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Corzhens

Corzhens

I have created an Instagram account just to learn the concepts and the nuances because I don’t want to feel ignorant with social media discussions. However, my account is not active anymore because it is not my type of posting. Instagram is more on photos and not much for the textual content. You are right that Instagram Influencers are earning so much money because of their popularity.

8 years ago

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