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Adblock Plus Announces New Ad Exchange?



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Adblock Plus Announces New Ad Exchange?

I've just been reading this article about Adblock Plus announcing that they are going to serve ads, or that is how I understand it anyway.

How exactly does this work? I thought the whole point of an adblocker is that it blocks ads, but apparently that is not how it works. There are apparently "white listed ads, yes these are ads that are marked as fine to appear by the adblocker and these are from advertisers that pay to have their ads white listed.

Kinda sounds a little hypocritical to me. Like I downloaded an adblocker so I don't see ads, not so the adblocker can decide for me which ads I see.

Am I understanding this all wrong?

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Everett
I'm not too worried about this, because not only do I have AdBlock Plus, I also block ads through my hosts file. This way, if any plugin developer decides to go rouge such as AdBlock Plus *cough cough* I still won't see those annoying and obnoxious advertisements. One thing I hate is seeing advertisements, it annoys me to no end and most of the time it's for things I am not even interested in.

Basically they are just trying to find a way to turn a profit from the millions that block advertisements, I suppose the donations they receive are not enough? Very interesting business model ABP, very.



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Lynne
Exactly Everett, that is what ticked me off because I only recently got the free Adblock and I donated some money to them..... now I wonder why on earth I bothered to do that since they don't actually block ads, they just block the people that won't pay to have their ads white listed... not nice.



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