PPC Landing Page Techniques to Increase Conversions

TommyCarey Level X³

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September 26, 2016, 9:54 pm

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PPC Landing Page Techniques to Increase Conversions

If you are just sending your PPC campaigns to your homepage, you better hope it optimized for that specific campaign or you won't get as many conversions as you should.

With all of my campaigns, I start off with designing a page that is specific to the market I'm trying to target. I won't set up the campaign and then build the page, that's a bit backwards lol.


Here are a few tips and tricks you can do to increase your own conversions using splash pages and a PPC campaign.


Tip 1: The content
The content on your splash page has to be right to the point. You need to get your information across in less than 5 seconds or you're not going to close as many sales as you should be. Now I'm not telling you to have flashing ads on your page to attract the eye and get the person to read lol. You'll need to have the titles of the content stand out by using a larger font size and a different font than the body of the content. Doing this will pull the persons eyes to the titles and they'll get an idea of what you're selling. If you can use your titles to sell, then you're winning the game already The titles will help pull people into the content and turn the people on the fence into paying customers.

Tip 2: User forms that aren't so personal
I've seen plenty of times where the form asks for all of the persons information right as the person is landing on the page. There is plenty of content on the page and that's why it sometimes gets through he PPC platforms filters. So if you're using a form, make it simple. Ask what they're interested in and what their name and email are. You can get the rest of their information later on if you begin talking with them via email.

Tip 3: Funnel the traffic to your sales pages.
One thing that will get your ad denied is if the URL it's aimed at is just the purchase page. You will need to write up content that pulls people down to a "Buy Now" button and it must make them want to click it. If you can't funnel your traffic to your purchase page, you won't be profiting as much as you could have.



Does anyone have anything else they can add?


Follow me
https://www.seoclerks.com/user/Razzy



Thanks,

Razzy

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ninjasalesgroup

Landing pages must be attention grabbing and have multiple clear call to action buttons for what ever the purpose of the page is for weather it's to buy, join mailing list, like a page, ect. There's many ways to do that, but it's best to see what the competition is doing in that niche and use that as a starting point as to what pages are effective.

2 8 years ago

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anwebservices

Hello Razzy. Thanks for sharing very nice tips about landing pages.
I agree with all you points. One thing i would add to this is, optimize your pages, images and videos as well. For this splash pages it's very important that their loading time is less as possible or your potential customers could go away...

I seen some great looking pages with eye catchy images and videos added, but they loading time is so bad and makes many visitors to disappear before they get to the right point of subscribing or sale.

Would love to hear some more good tactics to add

Regards,
ANWEBSERVICES

1 8 years ago

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Lynne

Yes I have also seen this Abid and it turns me off. What is the point in having such a cool and funky landing page when nobody waits around to see it finish loading?

0 8 years ago

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Lynne

Ok so here is question for you Razzy, I have asked so many people how I can set up landing pages... but I just can't get it right. I think the quick answer here would be find a freelancer here and get them to do it for me because no matter how many times I ask I can't get my head around it.

I have tried a few online searches for free landing pages and they did my nut in. I got so frustrated and annoyed and still no joy. I had someone else recommend Lead Pages to me but I don't see a free trial and if that is tricky to figure out I am doomed.

0 8 years ago

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TommyCarey

Ninjasalesgroup covered it pretty well.

Landing pages must be attention grabbing and have multiple clear call to action buttons for what ever the purpose of the page is for weather it's to buy, join mailing list, like a page, ect.

Think of the splash page, sales page, leads page, or whatever you want to call it as a page which it's only purpose is to convert the reader into a follower, sign up, or sale.

You can definitely hire someone from SeoClerks to help you out with this, just be sure to look at their previous work. If they don't have anything to show you, move on to the next seller. If they set up good splash pages then they will be able to show you a few examples.

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Lynne

Thanks Razzy. I think I need to get to this, it is something I keep hearing about but I have not yet ventured there.

I have been looking around the services for landing pages and will hopefully buy soon. Thanks again for the guidance.

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Barida

This is good to know as regards PPC landing page techniques. The highlight is always not trying to ask some of these visitors for personal information that you know they might be sceptical to provide for you.

0 7 years ago

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Corzhens

I agree that the most important part of the landing page is the content. It is wise to put in the most interesting paragraph as the first so that the reader will immediately get a good grasp of what the web page is all about. And if it is really interesting then the reader will go on to continue reading until the end of the page. I had read a discussion that a good landing page should always adhere to the niche.

0 6 years ago

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