Pen Names [vs] Real Names. Which you should use, and why.
A lot of people use pen names, but don't really talk about why. Now I'm here to go over why you should use a pen name or if you should use your real name, and why.
Using A Pen Name:
A pen name is something you make up that identifies you in some way so you can make a presence online under that name. My name isn't actually "Razzy" but it's my main pen name that I've used for years. I actually don't remember how I came up with the name but I think it has to do with either a video game or anime lol Now I'm sure there are a few "Razzy's" out there on the web, but most of them are probably me. I even have a similar pen name to Razzy because someone already took my name and tried to say they were me lol
A pen name gives you a digital disguise. You can be your natural self or you can be someone you want to be, it's up to you. So many people are different when they use their pen names because it can't really be tracked back to them if they mess something up for a client or on a forum. If you do something you shouldn't have, or start getting the dreaded "Scammer" tag linked to your pen name it might be time to consider it burned and make a new one. I would suggest people who are new to online marketing to use a pen name just in case they mess something up. Using a pen name helps keep your actual name out of the search engines, stay off the radar from the law/government, make sure your Ex can't stalk you, and not be able to be found by potential employers
Using Your Real Name:
Using your real name is much more rare online than using a pen name. This is because not many people want to be seen as who they actually are, so they don't use their real name. Now when you do decide to use your real name you'll need to be more careful when you post and what you're posting about. Everything can link back to you and it could either be really good or really bad.
Posting as your real name can increase your authority within a niche and make you look like the professional to go to when someone needs something. Using your real name can help brand who you are because people can be like "Oh yeah, that guy (insert name) is pretty awesome at what he does". This will encourage shares because people are more likely to share an actual name and not a pen name. No one wants to tell their boss that SEOkilla69 did a great job on a backlink campaign and the company should use them lol. The boss will want to hear that "John Doe" did the job
Use your real name if you already know what you're doing and want to be branded as a professional. I do this all the time, but I don't stray from all my pen name accounts because I've been using them for so long