Does offline marketing still work?

Shortie861 Level 1

March 23, 2017, 7:09 am

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There are so many ways nowadays to get the word out about your business from advertising on similar websites to your niche to adding the link to your website in directories. One other way to get the word out there is offline marketing. Marketing techniques offline such as leaflets being sent out to local homes, posters being placed in shop windows, billboard posters being placed around the town and even word of mouth. As much as these kind of techniques may only work in a local area you may be surprised at how much interest you may get. Question is though does offline marketing still work? Does it still have the same affect as say online marketing?

I personally feel that even though offline marketing limits you to a certain area it's still exposure for your company and still works, you may not gain a lot of exposure but some exposure is better than non at all.

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OptimismSEO

Hi,

To begin with word of mouth or word of referral is a very powerful marketing tool, that can highly benefit a business and destroy as well in terms of sales figure.

I agree with you on the methods of offline marketing techniques such as leaflets, posters or billboard, but with such offline techniques, the word will be only spread on that particular zone of an area or town.

But it won’t capture large attention, like it would in online marketing techniques, that has the potential to spread across the globe. And offline marketing techniques are cost effective compared to online marketing techniques.

Online is much more effective in terms of cost and time. However, as a local producer prospective, I would have applied both offline and online marketing techniques, to advertise my business.

Thank you.

10 years ago