Selling on Amazon - It's not as difficult as you may think.

Selling on Amazon - It's not as difficult as you may think.

When it comes to selling on Amazon, some people get pretty intimidated because of how bit the marketplace is and how advanced it is on the back end, sort of. Listing products on amazon shouldn't be too difficult since they set up their dashboards to be as user friendly as possible to make your day much easier In this discussion I'll talk about how you can sell on amazon and go over the basics so you can understand a little bit of what you'll be getting into


Start Up:
In the beginning you'll have to decide if you're going to be selling less than or more than 40 items in a month. This is because there are 2 different sign up processes, one is listed as "Professional" and the other is "Individual". The professional registration has you pay $39.99 a month and does not charge you per item that is sold while the Individual plan charges you $0.99 per item sold. Both the professional and individual accounts will have to pay additional fees with every sale, but they're not too much.

After you decide which type of account you want, you'll need to go through the registration process. It's a basic registration process, not big deal, the only thing is that you will need to be accepted in as a professional to get that specific account.


Set Up:
If you're use to selling on on Ebay then you're most likely going to find this a breeze. It's not too technical, you're basically listing your items on Amazon and setting the price for each of them. When you get an order you will then send out the item to the buyer and and wait a couple weeks for the funds to clear into your account.

What you'll need to set up a listing

• Products (if you're selling it yourself)
• Images of your products
• Pricing Ideas
• Shipping costs (if you're setting your own shipping rates)

Optimization:
When it comes to optimizing your items it's pretty much the same as if you were to optimize a page full of content on your own website. You'll need to focus on your title and descriptions and make sure that you get your main keyword within both of them. If you aren't optimizing your listings then it will be much harder for you to be found when someone searches for what you're selling on Amazon.


Titles

1. For the organic searches you'll want to stick to between 115 and 144 characters so your title doesn't get cut.
2. Mobile titles are good between 55 and 65 characters.
3. Titles in the right side ads have titles around 30 to 35 characters

This shows us that you will need to get your main keywords within the first 65 characters if you want to be safe and show up on both mobile and desktop traffic. If you're running ads you'll want your keywords to show up in the first 35 characters for a better chance of making a sale. Now we all shop around amazon and click on images we like, but some people will read the title prior to looking at the image, and those are the ones you will make a sale off of by optimizing ads as well

One thing I need to iterate is that you should not keyword stuff your titles. This will usually get your listing removed since it's just trying to take advantage of the search algorithm within Amazon and they don't take kindly to that. Sure your listing might stay up for a little while and make some sales, but if it goes through an automated wipe or gets reported, you're just putting your seller account at risk.



Making A Sale:
When you make a sale you now need to send out the item to the buyer. This can be done a couple different ways because you have an option to either send the product out yourself from your buisness's location or you can do what is called FBA or Fulfilled By Amazon. If you choose to send the product yourself you can, it's pretty straight forward. If you choose to do FBA you will have to send your products to an Amazon warehouse and pay a fee to have it stocked there. Once you make a sale you will not have to worry about shipping and handling because Amazon will handle all of that. FBA works really well when you have a lot of small items that you want to send in or a few large ones that you can't store yourself.



Now this is just a basic overview of what will go on when you try to sell on Amazon, but you can get a pretty good idea of what will be happening


In Conclusion:
Selling on Amazon isn't for everyone, but you will never know unless you try. I've heard plenty of good stories from people selling something they made themselves and making a killing because there was nothing else like it. On the other hand I've heard success stories from sellers who are purchasing items in bulk from a manufacturer and having those items shipped to the warehouse to do FBA and they make a killing. Do extensive research to figure out if your items are going to sell before you go with FBA because you could just be wasting money on stocking fees.



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Thanks!

Razzy