haerondir
Level 1
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In case you didn't know, AMP is a Google project that helps load certain Google results faster.
Google has explicitly said that AMP doesn't help SEO. But AMP does help your site stand out in Google searches and it helps you page load faster. So maybe it helps SEO indirectly by making webpage load faster which in turn generates clicks?
I'd like to know your thoughts.
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Google can say whatever they want about AMP, but they also say that they want their users to have the best experience possible. Having pages that are loading quicker than normal because they are working with the 'ol AMP will only make people have a better time on your website. And if Google notices that people are enjoying your websites more and more each week or month, don't you think that Google will change it's ways eventually and make AMP an element in the rankings?
Getting ahead of the curve now will only make your rankings sky rocket later on when an algorithm changes. Remember when websites were penalized for having a low quality backlink profile or caught in link farms? I do, and I benefited from the change because I did everything ethical and was rewarded with extremely high ranking boosts because of it lol :D
Stay ahead of the curve even if the work seems redundant right now :)
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Cristian
I've tested the AMP project on multiple websites with multiple clients for a few months now, on virtually ALL of them I've noticed a clear increase in organic traffic.
I've had clear proof of old articles that didn't do so well before AMP as implemented but somehow exploded a few weeks after AMP was implemented.
Even if AMP isn't a direct ranking factor it is clearly an indirect one? How may you ask? Well think about this way: Organic CTR (click through rate) IS a ranking factor, before Google Rank Brain update and even after that. AMP results have a higher CTR compared to normal pages, therefore AMP results will slowly rise up in ranks as Google notices their higher than average CTR, understanding their importance to the keyword as well as the subject and niche.
So bottom line: AMP is a great technology that is constantly evolving and in my opinion is the future of websites. It also is a clear indirect ranking factor (at least for now) no matter what Google or anyone from Google says.
Cheers. [quote]"Google has explicitly said that AMP doesn't help SEO"[/quote]Well, let's just say Google says a lot of things that aren't really true. The AMP is a non-ranking factor is one of those untrue things. I've tested the AMP project on multiple websites with multiple clients for a few months now, on virtually ALL of them I've noticed a clear increase in organic traffic. I've had clear proof of old articles that didn't do so well before AMP as implemented but somehow exploded a few weeks after AMP was implemented. Even if AMP isn't a direct ranking factor it is clearly an indirect one? How may you ask? Well think about this way: Organic CTR (click through rate) IS a ranking factor, before Google Rank Brain update and even after that. AMP results have a higher CTR compared to normal pages, therefore AMP results will slowly rise up in ranks as Google notices their higher than average CTR, understanding their importance to the keyword as well as the subject and niche. So bottom line: AMP is a great technology that is constantly evolving and in my opinion is the future of websites. It also is a clear indirect ranking factor (at least for now) no matter what Google or anyone from Google says. Cheers.
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