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Top 10 Blogging Tips for Local Businesses To Adhere to For Blogging Success!
If you're a small local business, or a large one, you should absolutely be bloggin' today! If you're not bloggin', you're leaving money on the table to those competitors and rivals of yours that are! But blogging is something that has a lot of advantages and benefits all round so there's no real reason, other than not having the time, to not be blogging today. Well to help you get your head around what it will take to run, grow and maintain a successful blog today, here's Top 10 Blogging Tips for Local Businesses To Adhere to For Blogging Success!
1. Localize & SEO Your Posts
To localize and SEO your existing and new blog posts, find ways in which you can incorporate your cities name and keywords into your blog posts titles and content itself. Avoid over optimizing them and doing any keyword stuffing. Only ever include keywords in your content where it makes sense to and they flow well with the overall message of each blog post.
2. Create a List of Blog Post Ideas
Would you like to consistently post blog posts to your blog without scrambling around to find content ideas? Then you should create a list of blog post ideas for it well ahead of time. That way, when you do want to publish something to it, you can just choose an idea from the list of blog post ideas you've already come up with.
3. Focus on Your Targeted Audience
When writing blog posts for your blog, try to think about what your targeted audience wants and needs. For example, you could create a list of questions that you often get asked by your customers and clients as potential blog post ideas. And give them valuable tips and tricks in that content, content that educates and informs them to help them solve problems.
4. Write in Simple Terms
When writing a blog post, try not to speak in a way that will go over peoples's heads by using too much technical jargon they might not know of. When you do that you'll cause them to tune out from your blog and basically alienate them which would be counter productive of course! So write in simple terms or always explain jargon meanings.
5. Create a Publishing Schedule
When you are publishing great blog content, it's crucial to keep doing so consistently. Not only will that be of benefit to you in the eyes of Search Engines, but it's a sure fire way to keep people coming back to your blog for more and more. That's another reason why it's so important to create a list of blog post ideas!
6. Reward Your Foot Traffic
Would you like to keep your blog readers glued to your posts? One way to do that is to give them special discounts to try out your products or services. Everyone loves to save money so when they see that in your posts, they'll more than likely take you up on it. Just be careful not to go OTT on the promotion of it. Try to weave in your promotions into your content from time to time but keep the main purpose of your blog posts to be sharing great content.
7. Link to Social Media
I see so many blogs that don't have any sharing buttons or link to their social media profiles. And as all it takes is simply putting the links to your social media profiles and pages on your blog somewhere. You should try to include join and share buttons and links in your blog posts to get more people to share it and follow you on your social media profiles.
8. Discuss Local News and Events
Is your business holding a special local event or meeting of some kind? Make sure you blog about that! Your blog is the best way to tell people about those local events that your business is holding. As well as a great tool to blog about any other local event to you that are related to your business or even, the area that your business operates in.
9. Encourage Interaction
A blog has features on it, or should do, that encourages people to interact and get involved with it. That could be your comment section for starters. Always ask people questions at the end of your blog post and encourage people to leave a comment on it and invite people to leave their feedback. If you don't ask, you don't get!
10. Use Media and Visuals
A blog post isn't just limited to being a thing of text only. They are meant for all sorts of content from images to videos, slides, podcasts and all sort of content types. Mostly though, visual content is the best and the most effective when it comes to how well it converts and how much people interact with it. Even if you don't add them to every blog post, those that you do will see more interaction and engagement over those that you don't.
And that's my Top 10 Blogging Tips for Local Businesses To Adhere to For Blogging Success!
Although, there are many great, professional and successful bloggers out there and on here right now! So I'm sure there are other tips that they would like to give you as well!
Are you a professional and successful blogger?
If so, what tips would you give to a rookie, newbie blogger of today to see more success with their blog?
Thanks and enjoy!