Here's why you should and should not buy an email list.
For those who don't know, an email list is a list of all the people and their email addresses who have given you their permission (would sometimes be considered as spam, but we'll get to that later as we progress with on the topic) to send you emails, newsletters and updates about almost anything that they subscribed you for. Buying an email list may be a good thing specially if you don't want to go through the hassle of building it from scratch specially in today's era wherein almost all Internet users are using an email for almost everything that they are doing in the Internet.
To some, the bigger your email list is, the more revenues are.
On this thread, I am going to show you some of the reasons why you should and shouldn't buy an email list.
Why you should:
As stated above, buying an email list will have a significant impact of your sales and revenues.
It will also eventually being to grow a lot more since you already have started with a lot of emails on your list.
You can concurrently send all your subscribers an update all at the same time.
You have full control over your list.
You can interact with a lot of people.
If you get lucky, you may find a very inexpensive email list
There may be some advantages of buying an email list, but there are also disadvantages. Some of them are:
Your email provider could probably charge you if your email list grows bigger and bigger.
You could be fined and sued for God knows how much because you sent a spam email to someone who did not opt to subscribe to your list.
Your reputation is on the line - anyone can eventually say something bad about you because of what you do which is spamming people with a bunch of emails.
There will be more and more complaints and bad reviews.
Nobody wants to have an inbox full of spam emails.
As usual, there will always be more cons when buying an email list. Some may not be listed but we all get the idea.
This post made me hungry. Why do people hate spam? I love spam. Don't you?