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4 ways you can jump start your personal branding



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4 ways you can jump start your personal branding

The internet is a vast openness of information for anyone to read and learn, but another thing it is great for is to build your own personal brand.  You can reach a much bigger audience than if you were to just go to an event and be a public speaker.  You can get known within a specific industry with much less effort than a regular job where you have to invest years of your life, and even then you might not be known.  You can even position yourself as the main authority within your niche, and people will follow your every word.  All of this because you are building your personal brand online.

Jump starting your personal brand by going online is a great thing to do.  There have been plenty of companies who have done this successfully, and you can do the same.  The beauty of the internet is that you are on a level playing field with the big million dollar corporations, you just have to put in the time and spread word of why you're the best in the industry.  If you can get in front of enough eyes, you can start the ball rolling on your authority, which is what you'll be trying to do 4 ways you can jump start your personal branding

In this discussion I've gone over a few ways you can help jump start your personal branding in order to be more successful online.  You could be selling a product, teaching a course, building a list, or anything else that requires people to come see you.  No matter what you're trying to do, building a personal brand around it will always be a great step forward towards success.


Targeting Facebook Groups
Facebook has billions of members, yes that's with a B, and building your personal brand is easier there than anywhere else.  You can build up your following on the biggest social media platform and get people to transfer over to your newsletter, over time, with ease.  Now, you can't just do anything on Facebook to build up your brand, you need to target Facebook groups.  If you can get niche specific with Facebook groups, you can build your personal brand much quicker than if you were just targeting general brands.

What you can do is make your own group and then invite anyone you know, friends or random people, to come and like the group.  You can do this on Facebook as well as put the new groups URL in your newsletter and even on your website so people can find it.  If you make it a private group, which I recommend in the beginning, you will remove nearly 100% of the spam that would be coming in if you hadn't had the group private.

Fan pages are great and all, but they're pretty outdated in terms of Facebook marketing, and now your time is better spent within Facebook groups.  Once you have a decent amount of people within the group, you will be able to have private discussions, broadcast yourself to the group, and even answer any questions that come through the group.  Later on, you can open up the group since you now know who the devoted following is, and build even more.


Publish Education Videos
Everyone is looking through "How To" videos because they're trying to learn how to do something.  If you publish something along those lines, you will likely build up your personal brand fairly quick.  The great thing about these videos is that you can publish them to various video hosting platforms and siphon traffic from each one.  YouTube is of course the traffic king, but you also have platforms like DailyMotion and Vimeo that are getting a massive amount of traffic that not as many people are tapping into.  There are also dozens of smaller platforms that you can add your videos to, get traffic and SEO benefits, and watch your personal brand rise as the main authority within your niche over time 4 ways you can jump start your personal branding

Creating and publishing your own content is a great way to build a side income that can help you build up other aspects of your personal branding.  You can use the profits for more websites, content writers, infleuncer marketing, etc.


Hosting Webinars
Webinars aren't a new thing when it comes to marketing and building your own personal brand.  Just like mentioned above, publishing content is a great thing because people love to watch over read. 

You can pre-record your webinars as long as you aren't saying you're live and going to answer questions in real time.  Pre-recorded webinars are still popular, even though people won't be able to talk to you, because they will still be learning something.  As long as you have some sort of call to action within the description or in the comments area of your webinar, you will notice people clicking through to your website.

There are plenty of software out there that will allow you to run webinars, free and paid, so what you'll mainly need to worry about is having a good camera and microphone to record every second you want to publish.  Low quality videos don't get as much attention, and social media shares, as high quality videos do.  It doesn't matter what you're covering, if the video is low quality, people will leave almost as soon as the video starts playing.

If you can add some sort of personal touch to your webinars, you will notice people coming back time and time again to see what you're talking about.  I've noticed that people will come to watch if you do some sort of giveaway to randomly selected people, who have to be viewing of course, as long as you actually give something away and you're not all talk lol.


Posting to Quora
I'm sure you remember Yahoo! Answers, right?  Well Quora is a massively funded Q&A platform similar to Yahoo! Answers that is gaining a lot of group, and is probably the market share for the question and answer platforms.  You can post questions, answer questions, up vote answers, visit profiles, and basically anything else you can think a Q&A platform would allow. 

Building up your personal brand through Quora is pretty simple.  All you have to do is answer a massive amount of questions and the people will start to notice you.  Add some employment to your profile, and it will show up on every question you answer.  I'm sure you're already catching on to what this little trick is in order to build your personal brand, right?  If you add a job to your profile, along with a website, it will show up on every question you answer. 

I just did a quick test and answered the first question that came across my profile.  Within 1 hour it had already gotten 150 views, which means my link could have been seen by 150 different people.  Imaging if you could answer just 10 questions an hour, that's 1,150 views on your domain name that could turn into clients.  It's also great because it's visual branding that can't be blocked by ad blockers lol.

Your personal brand can skyrocket simply by answering a bunch of questions on Quora, so I advise you try it out 4 ways you can jump start your personal branding



In Conclusion:
Building up your personal brand isn't a quick thing to achieve.  It takes plenty of man hours to post great content around the internet, publish great videos that teach people something, and even helping out a lot of people on platforms like Quora.  Over a few months, and putting in a lot of hours, you can notice your personal brand rising within your niche 4 ways you can jump start your personal branding



Remember to follow me!
https://www.seoclerks.com/user/Razzy


Thanks!

Razzy

Comments

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Everett

Targeting Facebook Groups
Funny this is, whenever I try to join facebook groups sometimes i am accepted, post some things and then i am removed from the group. Now, be aware that i am not spamming or anything but most of the time when i post things it is not like i am trying to sell something (usually i try to join "make money online" groups) and then find myself banned from group. It is funny how some groups allow people to post well known scams but if I post something that is not a scam, then I am blocked from the group. This gets on my nerves so much so that I decided to stay away from facebook groups.

Another thing that I come to understand, if people are on these "make money online" groups, they do not want to spend any money to make money online. So if you are selling a product or service to help people make money on the internet then stay away from such groups - they will expect you to give it to them for free..



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vhinz

How about creating your own group so you can have the total control and could target specific people. If you build a group and filled it with informational or entertaining posts, it could possibly grow. And from the group you have built, you can do your business with likeminded people.



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Corzhens

Pardon me for saying this but the fact that you are being removed from some of the Facebook Groups that you joined means you are committing a violation that is not necessarily spamming. Maybe your have been showing your guts with the authoritative posts that you made such that the admin and the mods may have been intimidated. I guess you need to establish yourself as an ordinary member first before you show your powers.



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kgord

Some very interesting points you have made their as usual. Who would have thought of Quora? I certainly wouldn't have. It could be a unique way to build your personal brand and not one that has been done time and time again.



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Martinsx1

@Kgord you have exactly the same feeling I had when I read about making use of Quora, that never crossed my mind and from the looks of things, it's definitely going to be a great help in this task of branding.



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kgord

Yes, it is interesting to find out possibilities you have never even thought of. I find it to be one of the most interesting things that come from interacting in a forum such as this one.



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TommyCarey

Yeah 4 ways you can jump start your personal branding

Quora gets a massive amount of traffic that you can use to your benefit 4 ways you can jump start your personal branding I spent a few hours on it yesterday, answering whatever I could, and I got around 100 uniques to my website because of it 4 ways you can jump start your personal branding I didn't get 100 new sales, but I did get a few bucks out of it lol. Sure, I spent a few hours to make a few bucks, but my answers will always be on those questions for future visitors to see.

I even got some upvotes on my answers, which will boost my credibility within the niche I was commenting in, and that will usually send some additional traffic to my website 4 ways you can jump start your personal branding

I have my website publicly visible as "Razzy - SEO Specialist at www.domain.com" so people can just copy/paste my URL and come directly to my website. I do place links when I can, but they sometimes look like self promotion and I have to be careful. I can't just post them all the time, I have to wait for someone to ask for a specific service, then I'll link my website and hopefully get some traffic out of it 4 ways you can jump start your personal branding



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Martinsx1

Good job @Razzy, thanks for this detailed article on how to get going with one's branding. I find making use of Facebook groups to be very effective, if you can find a way to exploit Facebook, there is no limits to what you can actually achieve.



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Barida

I think Facebook is a great market place that many are not taking advantage of at the moment and that's not good. They should grab the opportunity with both hands.



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Judas2018

The key to building a solid, personal brand is a great logo and a slogan to go with it. You will grab a lot of attention that way. From there you can expertly craft the inner workings and strategies surrounding your brand.



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Barida

You have a point when you said about logo for it is a sing of identification and a way to show potential clients that one is mean with business.



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Baburra

It's a good starting point but in my opinion it's not too fundamental to branding anymore these days as I've seen many sites and companies have good logos and slogans but their follow through and vision was lacking so they eventually faltered. I think a good vision is what is more important and the logos and slogans as well as many other aspects that branch out from it is what makes for a good foundation.



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Judas2018

The logo or brand art is just the attention-grabber though. Like you mentioned and also like I mentioned above in my first reply - once you have their attention, you can begin building everything that makes up the core of your business. Thus having a solid foundation for the future. Indeed a vision for your business is vital, but in order for them to experience the vision, you need to catch their eye first.



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augusta

Having a brand and working to maintain it aren't easy but we can do it because it is doable,it needs hard work and patience because no good ever get done in seconds /I like your tips,it will be quite helpful to business entrepreneurs that needs great ways to market their products.it can be done with a little push, the most important thing is our skill to write and our effort to answer question in a knowledgeable way.



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Barida

It's all about patience for no business can easily rise with the way things are gonna in the technological world. I hope members can put it into use at the end.



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vhinz

patience and continuous learning and adopting the advancements in the technology. What works today may not work in the coming years. People who know lots of information could possibly amass wealth. Information is money. I've seen this in the people I'm following in the digital world.



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Baburra

These days it's really all about either building or reaching out to existing communities and if you don't then you are just shortchanging yourself and your business since it is so easy to do nowadays compared to before considering you only have to do some searches on a social site and start engaging or start putting up content that will attract them, as you've mentioned. Probably one of the bigger pitfalls people experience when trying to accomplish this is trying to brute force it too much instead of first trying to get a feel of the surroundings and the climate of the group, which I've seen done lots of times.



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overcast

I think personal branding takes a lot of efforts. You have to start with few things at a time. And by working on those things one at a time. You can do much better on that case. You can see that personal branding requires some of the efforts. I think personal branding needs to be done with some level of efforts. You have to meet new people. And then that type of the effort then can be extended for much better start for the business.



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Barida

Meeting people should be done, but we need to understand the need to do most of the work on the internet as well.



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overcast

Quora seems to be one more place where you can meet new people. And personal branding can take place there as well. I have seen some of the people doing better with such meetups. I guess it differs for each person. But something like that is definitely doable.



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JoeMilford

Hosting webinars is a great idea--not sure why I have not thought of that before, actually. I do it at my "regular" job, so why am I not applying it to my freelancing ideas or business models. I could do a webinar on Creative Writing techniques, and I have taught that class for over a decade. I think I will look into this--I would want it to look very professional and sharp, though, so I am not sure if I have the set-up or equipment available to really do that and make it posh. I would not want to do something like this half-way, for sure.



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vhinz

There are tools intended for webinars which some will cost you money but there also some free apps. Zoom I think is good for getting started with webinars.



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JoeMilford

I see--I definitely need the tools! When I am teaching, I have the ability to record my "lecture" or exercises with the overhead projector (so I can post the lectures online or use them later for other classes, etc.), but I am not always very happy with the results. Something seems to be missing, and it seems like a "cheap commercial" in terms of sound and video quality. I would want something with a bit more "pop" to use for my freelance purposes.



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vhinz

Zoom allows you to create a session and lets other people join and show them your presentation. You can share them your screen with webcam open so they can watch your presentation as well as you talking to them. And you could also record your session so you can upload that in your website or in your youtube channel to let others replay your presentation. Zoom is only one of the tools you can use for webinars. I'd like to conduct webinars someday on the topic that I am well versed. For now, I don't have yet the guts to do it. Lol.



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cmoneyspinner

I find that posting to Quora is much more fun and interesting that posting to YAHOO Answers ever was. As for your 2nd and 3rd points, I am not able to do that. (Too shy.) But your 1st point about creating a Facebook Group is something that I am considering. I have a Facebook business page and want to associate the Group with the Page.



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vhinz

Facebook group is really great for qualifying likeminded people that might turn into potential clients in the future. As the admin of the group, you have to total control of the people you want to be part of your network. Presenting your offer to interested people will increase your sales and will reduce wasting of time and effort.



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Corzhens

Indeed Facebook is the largest pasture that we can go to. And joining Facebook groups can help your cause. However, you have to show your presence first before you can do your promotion otherwise you will only appear as spamming. Maybe you should be posting twice a day with items that are relevant to the group’s theme and also react to the posts of others as often as you could. That will earn your profile a good impression.



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centurion

Thanks for the beautiful articles. I have been been trying to make my keyword as a brand- smmcart. I have been trying to promote with several millions of members are connected with several groups and I have been trying to get business from FB related groups but I didn't received any huge orders. I shall apply one more techniques name Quora.

Thanks
Centurion



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