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How to get your emails opened more often
When you do some research about how you can start an email campaign, you usually run into a lot of conversations about how people failed to be successful. You need to remember that people will usually voice their opinions or stories if they have something negative to say, email marketing is no different, so take every negative article with a grain of salt. Even if you read through 10 different articles, you'll likely only get a few tidbits of information that will actually help you, and that's why I'm writing up this discussion.
When you think about it, email marketing is still alive and flourishing, because small companies, as well as big billion dollar ones, are doing it every day. When it comes to getting your message out there, email marketing actually has the best ROI compared to other methods, mainly because it's cheap to get thousands of emails out compared to placing banners, text ads, or sending out SMS adverts to a massive amount of people within your targeted demographic.
In terms of marketing, emails cost a fraction of the price it would be to run a commercial on TV or set up a billboard along a busy street in order to get your business in front of thousands of people. If you fail at email marketing, the worst that happens is you lose a few hundred or thousand dollars, if you were to fail a commercial or radio ad you would lose 10x that and likely hurt your business in a short amount of time. Some people have said they profit up to $20 for ever $1.00 they put into email marketing, that's an insane 20x ROI for that company in a short amount of time!
We've all come across plenty of emails that we had no interest in reading, but we were tricked into clicking, so what you'll need to do is take a hint from those specific emails and tweak it to your benefit without taking advantage of anyone that is in your list. You'll need to take your time crafting the right email, but that's pretty obvious, if you don't you will just be another statistic and a person that complains in an open forum that email marketing doesn't work.
Avoiding the trash bin is your main goal
If someone opens up their inbox and sees something they don't recognize, from my experience, they will likely delete it before they think twice about reading it. If you
A good email is not one that just stands out, it's on that has a good marketing plan behind it so people will always like what they're receiving. Below are 4 big tips on how you can do just that!
Personalize Your Emails
If you're sending out emails with the recipient name as "Valued Customer" or anything similar, the person won't actually feel valued because they aren't personal. Mass produced emails, that aren't personalized, are almost always deleted because they are instantly seen as spam. On the other hand, a personalized email has been claimed to be over half of a companies bread and butter when it comes to profit for the business.
Your emails should be useful
So your emails are not getting recognized because you started personalizing them, now what do you do? Just because you're increasing your open rates, it doesn't mean you will instantly make thousands of dollars every single day. If you can keep your content useful, and relevant, and your profits will only go up with every email you send out.
Instead of just sending out advertisements with every single newsletter you send out, why not try to send out an email that just lets people know you have a few more blog posts they might be interested in. This way you're not seen as a spammer and you're just notifying them about some content that could potentially benefit them.
Keep up the conversation
Newsletters are great to send out because people understand they will be getting them, but you can also send out some special offers to people who have signed up to get your emails. These special offers can be anything, but you should always think about giving away something for free or at a discounted rate, and your list will love every word they're reading. Think of this as a surprise email to everyone that subscribes to your newsletter, they will get a nice little treat in their inbox, and they will likely open it and maybe even share it with others
Another thing you can do to keep the conversation going is to pull people onto other platforms like Facebook, Twitter, and even Instagram to continue the conversations there. This will only help you out on these platforms and build your own reputation.
Always update your address book
People change all of the time, and so do their email addresses, so you'll need to be on top of this if you want to be as successful as possible when it comes to email marketing. On the other hand, you have to factor in human error and understand that people will mess up their emails when they're inputting them to your newsletter, so you'll need to remove any bounced emails from your list to keep it as fresh as possible.
You should always scrub down your email list to remove bad emails or even the false ones that were input just to see if you were phishing, in order to have the best possible list that is up to date. If you don't know how to do this yourself, you can always hire a 3rd party service to scrub your lists and it's usually affordable if you have a small to medium list that you actually collected on your own and didn't purchase.
There's not easy button or quick route to building an email list and making it profitable, it takes time to acquire all of the emails and actually get the right combination of personalization and content before you start to see a huge open rate as well as profits. Use your lists to bring people to other platforms and keep the conversation going in order to always have an outlet to pull revenue from.
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