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Instagram + IFTTT to syndicate your content across all major social platforms
Recently I was wondering how I could automate my Social Media Marketing to a point where I could either schedule everything I possibly could or only need to worry about one platform and everything would get syndicated.
Well, I decided to use Instagram and IFTTT to publish content and syndicate it to all the major platforms and still get a lot of views, followers, retweets, pins, etc.
Instagram to Facebook, Twitter, and Tumblr
If you were not aware, Facebook owns Instagram, and that means I can link my accounts pretty easily. You can also link your Twitter account as well as your Tumblr account, which makes this even easier to syndicate your content, but it doesn't hit other big platforms with loads of traffic.
When I submit content through Instagram, I don't share it with Twitter, only Facebook and Instagram, and that's because if I use IFTTT to share my Instagram content with Twitter it shows up much better and attracts more attention.
Instagram to Pinterest
I'm not a huge Pinterest fan and I really only use the platform when promoting my own websites. This little trick using IFTTT to link my Instagram and Pinterest accounts allows me to avoid using Pinterest directly and feel like I'm not on the platform at all.
What you do is find the "Instagram to Pinterest" then link the platforms together. Now when I publish something to Instagram it will automatically get published to Pinterest and I'll never have to log in. The only downside is that I can't choose specific boards to publish to and it will only allow me to put my images into a single board. Not a huge deal, but not the best, so I'm still looking for a Free way to do this and let me select specific boards
Instagram to Flickr
Just like the "Instagram to Pinterest" app, you use on IFTTT you can find one that is "Instagram to Flickr" and perform the same actions/tasks. Once you share on Instagram, your images and content will go to Flickr, and you will be able to see everything there that will hopefully pull in some additional traffic.
Use other sequences to spread the word
There are hundreds of other sequences you can set up using IFTTT, or their competitor Zapier, and get the system to share all over the place. I've only scratched the surface of what it can do, but I'm only utilizing the free IFTTT service to automate what I can with Social Media
This definitely helps automate what I need it to do, and I'm sure there are crazier things I can use IFTTT for, but I've only started using it and I'm already in love. I can post to Instagram and get my content syndicated to all my other platforms within a few minutes. I have noticed that sometimes it takes a longer period of time to get my content across the platforms, which I'm not too worried about, but if you have time-sensitive information that needs to go out to all your platforms then you may want to do it manually or pay a 3rd party platform to manage your content distribution.
Thanks for reading