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Why is Google killing Google Reader?

  • ariyan Level 1
    • 3

    Write the reason you're deleting this FAQ

    Why is Google killing Google Reader?

    As a standard, RSS was designed by technical people, mainly for technical people. It provided a convenient way to digest huge amounts of information efficiently.

    However, RSS was not designed with the advertising industry in mind. Advertisers want tracking, which is why email lists have always been popular. RSS did not provide a way to segment traffic in a way which made sense to them. Custom feeds were designed as an add-on feature to RSS to placate advertisers; it was not baked into the RSS specs.

    Google is an online media advertising company which gets its revenue from advertisers. This means that they need to promote tools and services which provide maximum benefit to advertisers.

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    sapart

    sapart

    More specifically, Page's disinterest in the service essentially scared off any engineering leads to take over the reins. It simply was no longer a priority, not that it ever was given Reader's genesis, which started as a pet project. So, why work on something that the big boss doesn't care about? After all, it's not going to get you any attention or awards.
    11 years ago

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