One-time Google Ads setup and launch using freelancer account
Posted 1 day ago5 bids 124 viewsJob #105906
Job details
The brief
I need a freelancer to set up and launch a one-time Google Ads campaign using the freelancer’s existing Google Ads account (I do not have an account). The goal is to get a fully configured campaign ready to run and handed over with clear documentation.
Scope of work
- Review the offer details I provide and propose an initial campaign structure (recommended campaign type, campaign(s), ad groups).
- Perform keyword research relevant to the provided offer and identify a prioritized keyword list for targeting and negative keywords to exclude.
- Create campaign settings: budget allocation (as advised by you), targeting settings available without inventing new requirements, bidding strategy choice, ad schedule suggestions, and appropriate ad extensions.
- Write and create multiple responsive search ad variations (headlines and descriptions) for each ad group based on the offer text I supply.
- Configure conversion tracking using the tracking details I provide (e.g., conversion pixels or URLs); advise on any additional tracking needs.
- Launch the campaign from the freelancer’s Google Ads account and monitor basic performance for the initial 24–72 hours to ensure ads are delivering without policy or setup errors.
Deliverables
- Keyword research report (CSV or sheet) with prioritized keywords and suggested negative keywords.
- Campaign structure document outlining campaigns, ad groups, targeting and bidding setup.
- Ads created: responsive search ad copies for each ad group (text provided in a document) and records of which ads were uploaded/launched.
- Conversion tracking setup notes and verification that tracking is firing (if tracking details provided).
- Short launch checklist and initial performance summary after 24–72 hours (impressions, clicks, status/errors) and recommendations for next steps.
Process and communication
- I will supply the offer text and any tracking details required for conversion setup. The freelancer will propose the campaign structure and keyword list before creating ads.
- Freelancer will request necessary access or instructions for conversion tracking implementation from me; they will not create any accounts on my behalf.
- Freelancer will confirm when the campaign is live and deliver the reporting files and documentation.
Acceptance criteria
- Campaign launched from the freelancer’s Google Ads account and ads are approved or actively serving (or show a clear policy/approval status if pending).
- Keyword list and campaign structure delivered and agreed before final launch.
- Conversion tracking documented and verified where tracking details were provided.
Notes
- This is a one-time setup and launch; ongoing management is not requested here. Any ongoing work or account transfers should be proposed separately.